Machine Learning and You: Boost Audience Engagement, Change Readers’ Habits

Presented at ONA18
September 12, 2018
More from this event →

The pervasiveness of news has led to a publication agnosticism that seriously threatens reader loyalty and audience engagement. Machine learning, through augmented content and interactive user experiences, can help reverse these trends and cultivate brand advocates.

This session is designed for:

  • Journalists looking for detail on how artificial intelligence and machine learning can complement their roles
  • Newsrooms interested in implementing machine learning to drive audience engagement
  • Anyone who wants to know what kind of problems AI can solve, and how to leverage the technology

Speakers

Dan Ratner
CEO, Public Good
Jump to Resources
Related Topics
Social Conversation

Related Resources
All Resources

ONA18

Setting the Record Straight by Going Wayback

  • Mark Graham

The public web is a fact checker’s dream, but not everything stays up forever. More than just an invaluable contribution to collective memory, the practice of web crawling,...

ONA18

The Fear of AI: When Humans and Robots Just Don’t Get Along

  • Judy King
  • Quin Murray

Artificial intelligence and machine learning skeptics find sympathetic ears in many newsrooms, where journalists dismiss, criticize and even fear automated tech. Successful...

ONA18

Digital Journalism Insights 2018: Lightning Talks from ONA Board Candidates

  • Moderated by Joshua Hatch

We’ll hear from key leaders in the digital journalism community — candidates for ONA’s Board of Directors — about their approach to balancing innovation, engagement,...