Learn How to Use Google Analytics 4
Published February 23, 2024
This resource is sponsored by:
Switched over to GA4 but still figuring out how to use it to its fullest potential? News Revenue Hub hosted a live walk-through and Q&A session. They covered the new features, differences in metrics compared to Universal Analytics, and demonstrated common questions such as how to find traffic for a story and top referrers.
This webinar is designed for beginners and focuses on building a basic understanding of how Google Analytics works, as well as different ways to use analytics to inform editorial decisions.
Additional resources:
- Session Slides
- From Google: Analytics documentation base
- How Google Discover is categorized
- How to build an Audience Segment
- How to set up conversion in GA4 / How to create an event for the confirmation page
- UA → GA4 metric comparison (basic version)
- UA → GA4 metric comparison (advanced version)
- GA4 Recommended Events
- [GA4] Measurement of Accelerated Mobile Pages (AMP)
- Downloading data from Universal Analytics
- From Newspack: How to set up Newspack to send Section + Author info to GA4 Category + Author to GA
