How to Make Facebook Work for Your Local Newsroom

Presented at ONA19
September 11, 2019
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Local news is definitionally what communities want and need to see, and this workshop from editors and directors at three local news institutions is how to hack social analytics to do it. Come for the analytics strategies and walk away with ideas tailored and manageable for small and local newsrooms.

This session is designed for:

  • Newsroom leaders looking for a network of support and accountability
  • Engagement editors seeking tips, strategies, goals and ideas
  • Anyone convinced social can be effective for small and local audience development

Speakers

Alyssa Passeggio
Director of Audience Development, NJ.com & The Star-Ledger
Elaine Piniat
Audience Engagement Editor, Newsday
Emily Ristow
Loyalty & Engagement News Director, American Press Institute
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