Engaging Your Audience With Audience Engagement: Beyond the Buzzword

Presented at ONA17
September 18, 2017
More from this event →

This session was among the most popular pitched to our annual unconference, in which attendees can suggest topics they feel should be added to this year's schedule. The pitches are voted on by other attendees, and this year the top five were added to the ONA17 schedule.

See the pitches.

The term “engagement” is perhaps the most overused and misused concept in digital journalism. I have heard it used to describe numerous metrics, concepts, job titles, even entire departments in the newsroom. It’s a buzzword, but a buzzword with meaning if you look at it the right way.

In this session we will discuss the five *actual* ways that people engage with content — consuming, saving/following, searching, sharing and commenting— and how leading news organizations from all mediums optimize for them.

At the end of this session, the audience will understand what is behind the buzzword, with ideas for how to consciously optimize their products to drive engagement on all levels and develop a loyal audience.

The unconference is generously supported by Medium.


Speakers

Greg Emerson
Mobile Product Manager
Additional Reading

Social Conversation

Related Resources

ONA17

We’re ~Journalists~ Too: Embracing Your New(ish) Newsroom Role

  • Kim Bui
  • Laura Davis
  • Elana Zak
  • Moderated by Timothy Wong

“I’m not a service department. Sorry-not-sorry!” If you’ve been tempted to utter that phrase, chances are you don’t have the words reporter or editor in your title....

ONA17

Expert Interview Advice from David A. Fahrenthold

  • David A. Fahrenthold
  • Moderated by Megan Chan

David A. Fahrenthold will walk through how he mixed good ol’ shoe leather reporting and social media to write some of the most impactful stories of the 2016 presidential...

ONA17

IRE Takeover on Data Tricks and Tactics

  • Moderated by Anjanette Delgado

Our Under the Hood sessions offer a deep dive into bold ideas and are led by all types of newsroom leaders. In this special session, our friends at Investigative Reporters and...