Editorial Experiments to Develop and Refine Your Digital Audience Strategy

Content creation and audience strategy should go hand in hand, but in many newsrooms, audience has an afterthought when deciding what stories to pursue and how to pursue them. Using hypothesis driven editorial experimentation, newsrooms can craft better strategies by taking educated risks.

This session is designed for:

• Newsroom leaders that would like to conduct editorial experiments
• Audience teams interested in expanding their content creation roles
• Anyone who can see the value in collaboration between digital-first and traditional news units

Speakers

Everdeen Mason

Senior Audience Editor, The Washington Post