Designing More Emotionally Intelligent Digital Experiences

Presented at ONA16
September 17, 2016
More from this event →

A range of companies — from social networking startups to media organizations to tech titans like Facebook — have been boldly experimenting to allow audiences to express their emotions online. From hearts and emojis to filters and color wheels, these attempts have transcended traditional language and generated an enormous amount of data about how users’ behaviors on digital platforms are driven by their feelings. Designing for this kind of digital experience could potentially spark greater understanding and empathy between audiences and the media online. We’ll look at some case studies in emotionally intelligent user interfaces, including high–profile, mainstream examples and more obscure, experimental ones, and learn about the data and science behind them.


Anjali Mullany
Editor, Fast Company Digital
Jump to Resources
Related Topics
Social Conversation

Related Resources


It’s Not Mobile First. Think Content First.

  • Sarah Squire
  • Allison Morrow

Designers and developers have been talking about mobile first for a few years now, but it’s time to pivot. What are we trying to say, and what do we want our audience to take...


Latinos and the 2016 Election: Reporting on Communities Regardless of Your Background

  • Jose Olivares
  • Kelly Ann Scott
  • Natalie Van Hoozer
  • Vanessa Vancour

Noticiero Móvil is an experiment that provides 2016 election coverage to empower Latinos, funded by an ONA/Knight Foundation grant. College students working on the project are...


Engaging Audiences with Live “High Def” Journalism

  • Megan Finnerty
  • Liz Nelson

USA TODAY launched a 10-event “variety show” format series of gatherings composed of one-on-one interviews, storytelling and performances. In doing so, it  created...