Broadcast, Web Video and the Attention Economy

Presented at ONA16
September 17, 2016
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Web video takes an entirely different mindset than a standard television broadcast. How do we design something to catch attention online? We’ve assembled a team of experts — from Denver to India — who’ve approached this challenge in a variety of ways, from the Denver Post launching a new video operation to TV journalists treading into new territory on the web. We’ll discuss the workflow each group uses to produce high-quality web video, as well as best practices for getting attention for your pieces.


Featuring

Molly Hughes
Director of Denver Post TV
Misty Montano
Digital Content Manager
Chip Mahaney
National Director, News Recruitment
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