What Should We Say? New Research on AI Disclosures in Journalism

As generative AI tools become more integrated into journalism, transparency about how and when they’re used is essential to building trust. But what should journalists say to audiences? What kind of language builds understanding and what causes confusion or skepticism? In this session, Trusting News shared their latest research on transparency around AI use in journalism. This session is perfect for anyone navigating AI use in their newsroom or looking to build clarity and credibility with their community.

Speaker

• Lynn Walsh is an Emmy award-winning journalist who has worked in investigative journalism at the national level and locally in California, Ohio, Texas and Florida. Currently, she is the Assistant Director at Trusting News. She is the former Ethics Chair for the Society of Professional Journalists and a past national president for the organization. Based in San Diego, Lynn is also an adjunct professor and freelance journalist.

Resources

• Presentation slides
• Trusting News Trust Kit on AI
• New research: How AI disclosures in news help — and also hurt — trust with audiences

Join more important AI and journalism conversations

Register for ONA25 to participate in more AI and journalism discussions and training, including:

• AI Literacy Starts With Us: How Newsrooms Can Lead The Conversation
• Prompt Like A Pro: AI Skills Every Journalist Needs
• How To Navigate The Shift To Generative Search
• Vibe Coding For Journalists: Build Real AI-Powered Tools Without Writing Code
• Roundtable: Measuring AI ROI in Newsrooms
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