ONA is hosting a three-part series on topics our community has identified as an urgent need: best practices and data for pay-meters, workflows with remote teams, and supporting journalists of color in all areas of their news organizations. The goal of this series is to equip senior managers and executives with new insights on each of these topics, as well as feel comfortable working through the resources to inform and strengthen strategic decisions.
Each conversation will cover a specific playbook in depth. The conversations will be led by a co-author of the featured resource, allowing senior leaders to ask specific questions about best practices, common sticking points or areas that often require particular attention. The series includes:
- Newsroom Playbook 1: Best Practices for Converting Paid Subscribers • June 23 • 12-1 p.m. EDT
Learn best practices for converting readers into paying subscribers and limiting dependency on advertisers. Nicco Mele, co-author of the Digital Pay-Meter Playbook and managing director at the Draper Richards Kaplan Foundation will discuss a data-driven approach to crafting your strategy, as well as best practices for measuring engagement within your market. The Digital Pay-Meter Playbook was produced by the Shorenstein Center and Lenfest Institute, and is based on surveys of more than 500 for-profit newsrooms.
- Newsroom Playbook 2: Supporting Journalists of Color • June 30 • 12-1 p.m. EDT
The Journalists of Color Resource Guide: the authors have created a presentation specially tailored for managers to better understand how to provide support for journalists of color in their news organizations. Presenters include:
- Newsroom Playbook 3: Distributed Teams • July 7 • 12-1 p.m. EDT
Fathm’s Distributed Newsroom Playbook – co-author Federica Cherubini will discuss workflows and support for working with remote employees.
We suggest a value of $49 USD per session, or $149 USD for the series. Donations will support ONA’s General Fund, covering scholarships for ONA20 and other ONA programs like this throughout the year. ONA is a 501(c)3 nonprofit and your support helps us expand our community-focused learning and networking opportunities.