Balancing servicing your own platform against the massive global audiences promised by Facebook Watch, Snapchat, Apple News, YouTube, Twitter, et. al., is the fundamental challenge of video distribution, with views, … Learn about this subject.
Multilingual Journalism With a Small Staff and Almost No Money
Simultaneously speaking to an audience engagement strategy and recognizing an emerging demographic reality, managing multilingual content is becoming an essential journalistic project. Workflows require experimentation, investment and, ultimately, mutual intelligibility. … Learn about this subject.
Making the (Internal) Case for New Products and Experiments
You’ve been contemplating that secret idea — a good one that will change everything. But will anyone at your organization take you seriously? Making a successful pitch to internal stakeholders … Learn about this subject.
Verificado 2018: Global Lessons Learned from Debunking Fake News in Mexican Elections
More than 60 media partners participated in #Verificado2018, a collaborative, multimedia initiative to confront and push back against false claims during Mexico’s July federal elections, an effort that builds on … Learn about this subject.
Email as a Driver of Innovation and Loyalty (Yes, Email)
Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement opportunities, newsrooms can, ultimately, give … Learn about this subject.
Augmented Reality is Your Next Immersive Content Experiment
Virtual reality journalism has seen challenges in reaching a mass audience, offering possibilities in immersive storytelling but requiring additional hardware. Augmented reality, meanwhile, brings spectacular technology to devices we already … Learn about this subject.
Building Your Freelancer Brand: Pitch Editors, Tell Stories, Get Paid
Freelancers without institutional affiliation rely on editors to survive, but are often working blind about what they look for and how they field pitches. Learning how to structure a pitch, … Learn about this subject.
How Facebook is Going for Local News
In early 2018, Facebook made a series of large-scale changes to its Newsfeed and to the system used to track these changes, sending shockwaves through the news industry. By sharing … Learn about this subject.
Breaking Records and Answering Questions: Nordic Local Election Coverage
Few news sites’ best-ever traffic day was a local election, but for one Danish publisher, hyperlocal, highly-personalized mobile applications helped hook readers like never before, breaking traffic records in the … Learn about this subject.
360 Video as a Reporting Tool: How and When to Break News with Immersive Video
Using 360 video and virtual reality is, plainly, different from flat video coverage, with production time, editing and file size challenges, among others. It is also an incredible, immersive and … Learn about this subject.