Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement opportunities, newsrooms can, ultimately, give … Learn about this subject.
Augmented Reality is Your Next Immersive Content Experiment
Virtual reality journalism has seen challenges in reaching a mass audience, offering possibilities in immersive storytelling but requiring additional hardware. Augmented reality, meanwhile, brings spectacular technology to devices we already … Learn about this subject.
Building Your Freelancer Brand: Pitch Editors, Tell Stories, Get Paid
Freelancers without institutional affiliation rely on editors to survive, but are often working blind about what they look for and how they field pitches. Learning how to structure a pitch, … Learn about this subject.
How Facebook is Going for Local News
In early 2018, Facebook made a series of large-scale changes to its Newsfeed and to the system used to track these changes, sending shockwaves through the news industry. By sharing … Learn about this subject.
Breaking Records and Answering Questions: Nordic Local Election Coverage
Few news sites’ best-ever traffic day was a local election, but for one Danish publisher, hyperlocal, highly-personalized mobile applications helped hook readers like never before, breaking traffic records in the … Learn about this subject.
360 Video as a Reporting Tool: How and When to Break News with Immersive Video
Using 360 video and virtual reality is, plainly, different from flat video coverage, with production time, editing and file size challenges, among others. It is also an incredible, immersive and … Learn about this subject.
OMGWTFBBQ Breaking News without Breaking Your Team
Your biggest night of the year may be planned, like an awards show or election, or unplanned, like a natural disaster or political scandal. In either case, high-pressure, high-visibility events … Learn about this subject.
Making the Case for Making the Time: Notes From the Journalism Mentorship Collaborative
The Journalism Mentorship Collaborative, which launched in early 2018, aims to share best practices and fresh ideas for creating more inclusive mentoring opportunities in newsrooms. When executed well, mentorship programs … Learn about this subject.
Beyond Audiograms: Audience Engagement in Podcasting
Audience communities are as unique as the audio products they are built around, and engagement strategies can and should reflect that diversity. From social metrics to SMS chat bots to … Learn about this subject.
Is My Zig-Zag Showing? Making the Most of Non-Linear Career Paths
Between constant and destabilizing industry shifts and a decidedly idiosyncratic workforce, journalism is full of “zig-zagging” professionals who have, intentionally or otherwise, done a bit of everything and need to … Learn about this subject.