What happened that you didn’t expect?
The first thing that surprised me is that dozens of community media outlets were interested in partnering with us. And then at the end, Matt circled back with the partners for feedback and the big “ah-ha” moment was that we had assumed the news audiences would know how to change the perspective in the 360-video story. But one editor asked us: “How comes this looks different on my screen and my wife’s screen?”
So we learned that we couldn’t take the basics for granted, we couldn’t expect people to know they could move around in a story. We should explain it each time and build from the ground up.