Rosenstiel offers five proposals for jumpstarting news in the digital age:
Build local networks of collaborative intelligence that enable new ways to reach citizens in a more meaningful way. Reinvent and reimagine advertising beyond the platform-specific methods of the 20th century and take advantage of different devices available to consumers. Rethink content by transforming digital metrics like page views and time spent per story to the kind of journalistic qualities that drive more people to read stories, read them longer, share them and read them days or weeks later. Embrace social media and the many different pathways to news, reaching the established audience while also connecting with previously unreachable audiences. Finally, question a news outlet’s function in the lives of their community, internalizing what makes the outlet culturally significant.