When the agony of missing the shot trumps the joy of the experience worth shooting, the adventure athlete (climber, surfer, extreme skier) reveals himself to be something else: a filmmaker, a brand, a vessel for the creation of content. He used to just do the thing—plan the killer trip or trick and then complete it, with panache. Maybe a photographer or film crew tagged along, and afterward there’d be a slide show at community centers and high-school gyms, or an article in a magazine. Now the purpose of the trip or trick is the record of it. Life is footage.