This event is sponsored by:
For three years the American Press Institute has been working with news organizations around the country that track their sources in an effort to more fully and fairly reflect the communities they serve. But the benefits of source tracking go far beyond the numbers.
Join us on Thursday, Jan. 30 at 12:30 p.m. ET (9:30 a.m. PT / 5:30 p.m. UTC) to hear how API’s Source Matters tool helped:
- Reporters change their storytelling strategies and build trust in their communities
- Team leaders link engagement work with source tracking efforts
- Newsroom executives build on this work to expand their newsrooms and attract new revenue.
