Thursday, Dec. 5, 2024

Simplify and Contextualize Your Audience Data with Metrics for News

This event is sponsored by:

Does this sound familiar? You’re writing about something important and it’s not getting the reader attention you had hoped. You begin asking yourself: Can we do something different? If so, what and how can we know if it works?

Join this session to hear from newsrooms from the U.S. and Canada that use API’s Metrics for News (MFN) to launch new products, present journalism in new formats, stop producing what isn’t working and improve reader experiences.

When: Thursday, Dec. 5 at 12:30 p.m. ET / 9:30 a.m. PT.
Where: Zoom


  When

Thursday, Dec. 5, 2024
12:30 pm-1:30 pm ET

Type:


Featuring

headshot of Erin Lebar
Erin Lebar
Manager of Audience Engagement for News, Winnepeg Free Press
headshot of Elizabeth Couch
Elizabeth Couch
Director of Audience Engagement, Crain’s City Brands
headshot of Liz Worthington
Liz Worthington
Director of Product Strategy, American Press Institute