ONA Weekly #436: Building Product And Revenue Strategies

Save the dates: ONA23 is happening Aug. 23–26, 2023, in Philadelphia. Details coming soon!

Tips for building product and revenue strategies

New products and job roles are constantly emerging and evolving to support digital media innovation. At ONA22, we explored how some of these changes can be most effective in building audience engagement and revenue.

Newsletter products continue to be a popular approach to expanding reach, engagement and revenue and they help with main newsroom goals. In Newsletters as Product and Journalism, an award-winning team from The Wall Street Journal discussed how they approach newsletters both as a journalistic format and as an audience-focused product. They share how the finite and tailored experience of a newsletter can result in more reader-generated revenue and allow writers and designers more room to experiment.

There are a lot of opportunities for philanthropic organizations to get involved in journalism. They just may not know it. Leaders of community foundations may not yet see how journalism goes hand in hand with their mission. Panelists in The New News: How Solutions Reporting Can Build Audience and Generate Revenue shared ways to connect with funders and explained how the pillars of solutions journalism can help in making the case for not just philanthropic funding, but reader-generated revenue as well.

Join our team

We are seeking a Communications Manager to support ONA’s mission to better engage and inform the public about innovation and excellence in digital journalism. The incumbent will showcase ONA’s programs and impact, and connect digital journalists to opportunities to improve their work and the industry. This position will also manage a digital marketing and communications portfolio, while contributing creative storytelling ideas that will benefit the global journalism community.

This position is open to remote candidates, with the option to work a hybrid schedule in our Washington, D.C. headquarters. Applications close on Nov. 23. Learn more about the position, salary, benefits and our team values.

Career opportunities

ONA’s Career Center is an excellent resource for jobs, fellowships and internships in digital journalism. Recent postings include:

Associate Professor, Broadcast Journalism, The Graduate Center, CUNY
Social Media Manager and Audience Engagement Specialist, Harvard T.H. Chan School of Public Health
Assistant Managing Editor, Policy & Politics, Education Week
Audio Managing Editor and Assistant Professional Practice Professor, KBIA-FM, University of Missouri, Columbia
Equity and Culture Reporter, The Buffalo News
NYC Politics Reporter, Crain’s New York Business
Radio Producer, Colorado Public Radio
Reporter, Democracy, Charlottesville Tomorrow
Chief Executive Officer, Online News Association Join the ONA team!
Communications Manager, Online News Association Join the ONA team!

On our radar

Iraqi journalists watch Telegram. Telegram is watching them back, Pesha Magid for Columbia Journalism Review
What Twitter’s changes mean for news organizations, Wendy Lee for Los Angeles Times
The News Movement: creating a social-first outlet with a firm focus on young audiences, Marina Adami for Reuters
Key podcast trends: from production to monetization, Rande Price for DCN
Stop the victim narrative, and other tips for covering working-class women, Paul Cheung, Erika Owens, and Ryan Pitts for Source

P.S. from the ONA team

ONA Program Coordinator Diana Lopez has been appointed to a new advisory council of the Solutions Journalism Network. The group will work together to design an awards program that will celebrate the best of solutions journalism.

Directory spotlight

The Scripps Howard Fund

The Scripps Howard Fund supports philanthropic causes important to The E.W. Scripps Company, with an emphasis on excellence in journalism. The Fund’s journalism education programs bridge the classroom and newsroom.

Dozens of technology companies, foundations, consultants and journalism organizations contribute to ONA’s mission throughout the year. Explore our Industry Directory to discover new tools and potential partners, or learn how to get listed.

Support ONA

There are many ways to help sustain ONA’s mission to inspire and support innovation in digital journalism.

Join as an ONA member
Make a one-time donation
Explore options to reach the ONA community about your event, product, job opening or other opportunity
Invest in ONA programs: Contact Chief Strategic Partnerships Officer Jessica Strelitz, jessica@journalists.org, to learn about philanthropic and corporate support.