Forecasting Workshops with Amy Webb’s Future Today Institute

Think like a futurist by enrolling in this limited-availability workshop

By on June 30, 2021

In-depth, interactive and exciting, Forecasting Workshops with Amy Webb’s Future Today Institute bring the big, annual “Tech Trends” conference presentation to the scale of a more personal, small-group workshop.

These workshops, open to our global community, offer the opportunity for anyone to become a forecasting specialist for your organization.

The coronavirus pandemic continues to underscore the need for news organizations to better understand uncertainty, evaluate multiple possibilities and build narratives for 10- to 20-year vision setting.

Journalists using futurist techniques can take active roles in risk evaluation and priority setting by analyzing how technology may affect news organizations and the communities they work with. Learning expands your potential professional opportunities by shifting the way in which you think about the world and journalism’s role in it.

ONA will run three limited-availability workshops over the next three months, kicking off on Monday, July 12 at 3 p.m. EDT (19:00 UTC)—register now. Two additional, similar workshops will be offered in Aug. 9 and Sept. 13. The facilitator for each 90-minute workshop will cover roughly the same content, so you can select the date that works best for you.

If you have ever found value in Amy Webb’s Tech Trends talk, were frustrated by the lack of strategic vision in our collective pandemic response, or were already thinking about forecasting as a skill set you’d like to add, this workshop is for you.

Registration costs $99 and include a toolkit to help spot emerging trends. Slots are limited to 25 attendees for each session, with early access to ONA members and then filled first-come, first-served. Workshops will not be recorded.

Choose a date and register

July 12 Workshop   Aug. 9 Workshop   Sept. 13 Workshop


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