Margaret Schneider, Alley’s director of editorial projects, is a Certified ScrumMaster who leads the company’s editorial strategy practice, working with companies to understand their workflow needs, guide them through the redesign and redevelopment process, and ensure teams are confident users of their new CMS. She has worked on some of the most complex publishing projects on the web, for clients such as the New York Post, the Kaiser Family Foundation, the Neiman Health Policy Institute, Digital First Media, The New Republic, and the Center for Investigative Reporting.
Prior to Alley, Margaret accrued more than 10 years’ experience managing online publishing projects. As managing editor of St. Louis Magazine, she handled an award-winning slate of print, book, and web projects and helped lead the staff through three digital redesigns and three print redesigns. She also played key roles in launching print and online publications such as AVID Magazine and MeFiMag, while writing and editing for outlets including Quartz, the Riverfront Times, Minneapolis City Pages, WetFeet, Jungle Media, the Columbia Missourian, and UB Today.
Margaret is an accomplished speaker and co-organizer of ONA St. Louis, where she’s planned and moderated sessions for digital journalists including The Art of Push Notifications and Newsletters, Instagram Strategy and Storytelling, and Digital Tools Show-and-Tell. Schneider has been a two-time journalism panelist at Washington University’s Junior Jumpstart, as well as a guest on KMOX’s Mark Reardon Show, a speaker with Gwen Ifill at PBS’s America After Ferguson town hall, an invited writer at St. Louis Symphony Orchestra’s Bloggers’ Night 2, and a judge for MothUp St. Louis. At Alley, she has also led Alley Learn Stuff workshops and panel discussions including Roundtable on Remote Work Best Practices, Accessibility Roundtable, Mindfulness in Client Situations, Intro to Mindfulness, and The Narrative Arc of Projects: The Art of Storytelling and Project Management.
Schneider is a graduate of Washington University, where she received a B.A. in psychology, with minors in writing and religious studies. She is a past board member of Washington University Student Media Inc.