Irene McKisson is the General Manager of Niche Audience Development at the Arizona Daily Star and the co-founder of a hyperlocal digital product for young women called #ThisIsTucson — a startup-style, intrapreneur project that was developed using design thinking and lean innovation. Irene now runs This Is Tucson with a team of six women who are creating content, growing audience and thinking about new ways to generate revenue. She has been in the Star newsroom for 15 years working in design, editing, social and audience. She is a member of the 2017 ONA Women’s Leadership Accelerator cohort. She is a mom of two, an adjunct instructor in the UA School of Journalism, rides her bike to work and can knit a sweater.