Crowdsourcing is more than harvesting content available on the social web. Mimi Onuoha, co-author of the Tow Center for Digital Journalism’s Guide to Crowdsourcing, will lead an insightful discussion about … Learn about this subject.
Does Your Newsroom Look Like Your Target Audience?
How can we match our teams to rapidly growing diverse audiences to produce truly relevant content? Specifically, as European newsrooms seek to engage more women, what steps are they taking … Learn about this subject.
It Just Got Personal: Engagement via Chat Apps
Chat apps have emerged as a high-touch, high-engagement opportunity for newsrooms around the world. In particular, Snapchat has quickly risen to become an exciting tool for sharing creative stories with … Learn about this subject.
When News Breaks Bad: UGC in the Newsroom
User-generated content is an increasingly valuable resource for journalists but also a potential source of well-intentioned missteps. In 2015 alone, terrorism, natural disasters and forced relocations brought traumatic first-person experiences … Learn about this subject.
Click. Watch. Share. Getting socially engaging video right
The popularity of video content has exploded over the last several years, and audiences are hungry for more original content. We’ll discuss what content plays well, and what trends we’re … Learn about this subject.
People You May Know: Your Audience
Join us for this exceptional kick-off to our day of audience engagement, as our experts mine their experimental approaches to discuss what we know about the communities we serve, what … Learn about this subject.
Black Twitter and Beyond
Challenging police narratives, questioning how we cover racial issues and the justice system, encouraging a more nuanced view of our culture beyond stereotypes — Black Twitter has prompted journalists to … Learn about this subject.
Navigating Uncharted YouTube Territory
Established and emerging news organizations have spent the past year testing new, unproven video formats on YouTube. Their efforts range from creating original content channels to developing an original documentary … Learn about this subject.
Meaningful Measurement: An Audience-First Approach to Data
With the overwhelming amount of traffic data available, journalism often seems more about numbers than people. The director of USC’s Media Impact Project will explore how meaningful measurement starts with … Learn about this subject.
Improving Digital News Internships
Today’s journalism students are ready for almost any task, armed with an arsenal of news tools and techniques. All they need is meaningful newsroom experience. Are you using them to … Learn about this subject.