Newsrooms, especially in local TV, are struggling to reach a fresh generation of news consumers, but journalism experts at Northeastern University believe a new digital role could be a game changer. For a year, they embedded Digital Content Creators at three top newsrooms (WCBS, WLS, and WCVB) while conducting nationwide study of the media habits of adults 18-34.
In this session, Mike Beaudet and academic and industry partners will share best practices for creating social video to engage millennial and Gen Z audiences with their local communities. While this research was developed within TV newsrooms, the recommendations here are valuable for any newsroom working to develop or refine their social strategy.
Anyone is welcome to attend. Tickets are free.
Where will the meetup take place?
This event will be hosted on Zoom. For this particular event, you’ll have the best experience if you join via the Zoom app on a desktop or laptop computer so that you can see the presentation on a larger screen. You can also join using the mobile app, although the presentation may be harder to view.
Can I dial in by phone?
We recommend joining from your computer, tablet or phone using the Zoom app. You won’t be able to access the presentation slides, chat and exercises if you’re dialed in via phone only. If you’re unfamiliar with Zoom, we’ll have staff on hand to troubleshoot, and we also suggest checking out the Zoom support site for more help.
Will this event be recorded?
Yes, this event will be recorded. We will send the recording to everyone who registered after the event, regardless of whether or not they attended.
Will closed captioning be available?
Yes, we will enable Zoom’s closed captioning tool, which now supports closed captioning in both the main room and breakout rooms.