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The Online News Association, in partnership with the Hawaii chapters of the Asian American Journalists Association and the Society of Professional Journalists, will host two days of free digital journalism training and workshops at the East-West Center in Honolulu, January 21-22, 2011.
The sessions run each day from 8 a.m. to 5 p.m. and will cover mobile production, free web tools, business models, career skills and legal issues. Check below for a detailed schedule.
Registration is $10, which covers breakfast and lunch. The event is limited to the first 120 attendees. ONA members and non-members welcome.
This training initiative is made possible by a grant from the Gannett Foundation that enables ONA to use its considerable resources to help digital journalists and fill the voids in areas hard hit by media organization closures and job losses.
Parachute Training: Honolulu, Hawaii Agenda
January 21 (Day 1)
8 a.m. Registration (Keoni Auditorium)
Continental Breakfast
8:45 a.m.: Welcoming Remarks
9 a.m. – noon: Video Session 1 (Keoni Auditorium)
There’s lots of video-editing software out there, tons of players and even more cameras. But essentially, they’re all the same. Learn what equipment you need to shoot video, how to use it and what to do with the video after you’ve shot it.
Presenter: Tiffany Campbell, The Seattle Times, Senior Producer
Session 1: 9:25 – 10:25 a.m.
Track 1: Social Media 101 (Asia Room)
Social networks are not just for pushing out content; they’re a highly valuable resource for crowdsourcing, story development and audience engagement. We’ll take you through the best practices in engaging audiences for content and sources, and walk you through the latest tools & multimedia platforms like UStream, Tumblr, & CoverItLive.
Presenter: Robert Hernandez, Assistant Professor, University of Southern California, Annenberg
Track 2: Better Blogging (Pacific Room)
Whether you’re a beginning blogger looking to find the right niche or a veteran blogger trying to increase traffic, this session is for you. Learn how smart curation and interaction with a community can lead to more traffic and better journalism.
Presenter: Melissa Chang, Writer / Photographer, nonstophonolulu.com
Session 2: 10:35 a.m. – noon
Track 1: Emerging Business Models, Part I (Asia Room)
Learn more about tools and techniques of web advertising and ad buys, and explore strategies in fostering cost-minimizing partnerships with niche, hyper-local, non-profit or investigative groups.
Presenter: Jim Brady, Former General Manager, TBD; Former Executive Editor, washingtonpost.com
Track 2: What You Need to Know About Internet Law (Pacific Room)
Legal issues are usually the last thing journalists consider. This ses- sion will show you why it should be the first. You’ll learn the basics of copyright and libel as they pertain to the Internet, the nuances of the term “fair use,” why websites display privacy policies and visitor agreements and the benefits of libel insurance. A Q& A period will follow.
Presenter: Jon Hart, Attorney, Dow Lohnes, PLLC; General Counsel, ONA (via Skype)
Noon – 1:30 p.m.Lunch and Presentation(Garden Level)
Keynote: Starting from Scratch
Having launched the much-watched news site, TBD.com in Washington, D.C., Jim Brady will provide some inside tips on digital strategies, and walk us through the genesis, launch — and growing pains — of digital news site.
Presenter: Jim Brady, Former General Manager, TBD; Former Executive Editor, washingtonpost.com
1:30 – 4:30 p.m.: Video Session 2 (Keoni Auditorium)
Creating a visual story takes a little know-how. Learn the details of video journalism – from planning to shooting to editing to using transi- tions, sequences, scripts and visuals.
Presenter: Tiffany Campbell, The Seattle Times, Senior Producer
Session 3: 1:30 – 2:55 p.m.
Track 1: Diving into Data Journalism (Asia Room)
You don’t need a degree in statistics or computer science to be an investigative journalist or even to do simple fact-checking. But with the increasing number of online data collection systems, tools, lingo and technologies out there, where do you begin and what stories can you tell? We’ll help you take the first steps in understanding, finding and interpreting data and reporting to your community in meaningful ways.
Presenter: Mark Rochester, Assistant Chief of Bureau, The Associated Press – San Francisco and Honolulu
Track 2: (Mostly) Free Tools to Kick Your Site Up a Notch (Pacific Room)
Take a whirlwind tour of free tools that will let you stream live video, edit digital photos, become a social media power user, create HTML charts, analyze search keywords, embed polls and create interactive slideshows.
Presenter: Kwan Booth, Senior Community Manager, Oakland Local
Session 4: 3:05 – 4:30 p.m.
Track 1: Social Media As a Reporting Tool (Asia Room)
New to Twitter? Not sure what all the kids are doing on Facebook? This session will walk you through the basics of using social media and teach you what best practices are for using these platforms to promote your content and be a better digital journalist.
Presenter: Robert Hernandez, Assistant Professor, University of Southern California, Annenberg
Track 2: Leveraging Web Metrics (Pacific Room)
There’s more to web traffic than meets the eye. Delve into tools like Omniture and Google Analytics to discover practical applications, user behavior, trends on stickiness and implications that just might change what you do and how you do it.
Presenter: Kwan Booth, Senior Community Manager, Oakland Local
January 22 (Day 2)
8 a.m.: Registration (Keoni Auditorium)
Continental Breakfast
9 a.m. – noon: Video Session 1 (Keoni Auditorium)
This session will be a repeat of the previous day’s session.
There’s lots of video editing software out there, tons of players and even more cameras. But essentially, they’re all the same. Learn what equipment you need to shoot video, how to use it and what to do with the video after you’ve shot it.
Presenter: Tiffany Campbell, The Seattle Times, Senior Producer
Session 1: 9:25 – 10:25 a.m.
Track 1: SEO for Everyone (Asia Room)
We’ll answer what SEO is, why it’s important and what you can be doing in your headlines, tags and post to boost traffic to your site.
Presenter: Kwan Booth, Senior Community Manager, Oakland Local
Track 2: What You Need to Know About Internet Law (Pacific Room)
This session will be a repeat of the previous day’s session, but please note there will be less time for Q&A on this day.
Legal issues are usually the last thing journalists consider. This session will show you why it should be the first. You’ll learn the basics of copyright and libel as they pertain to the Internet, the nuances of the term “fair use,” why websites display privacy policies and visitor agreements and the benefits of libel insurance. A Q& A period will follow.
Presenter: Jon Hart, Attorney, Dow Lohnes, PLLC; General Counsel, ONA (via Skype)
Session 2: 10:35 a.m. – noon
Track 1: Data Visualization for Beginners (Asia Room)
This session will build off of Diving into Data Journalism by giving you an introduction to creating meaningful visualizations from data reporting. We’ll bring you into the future of digital reporting, where you’ll learn the latest in tools and techniques for data visualizations.
Presenter: Christine Schweidler, Director of Research, Healthy Cities
Track 2: Emerging Business Models, Part II (Pacific Room)
We’ll examine crowdfunding, membership/subscriber models, spell out best practices for work flow, connectivity and how editorial strategy must be intertwined.
Presenter: Jim Brady, Former General Manager, TBD; Former Executive Editor, washingtonpost.com
Noon – 1:30 p.m.
Lunch & Networking: Identifying Partnerships in Your Community and Beyond (Garden Level)
Workshop participants will be given time to provide a short presentation on a project, report or tool for which they’re looking for partnership opportunities. Then we’ll provide the space for collaborations and partnerships to take root.
Moderator: Melissa Chang, Writer / Photographer, nonstophonolulu.com
1:30 – 4:30 p.m.
Video Session 2 (Keoni Auditorium)
This session will be a repeat of the previous day’s session.
Creating a visual story takes a little know-how. Learn the details of video journalism – from planning to shooting to editing to using transi- tions, sequences, scripts and visuals.
Presenter: Tiffany Campbell, The Seattle Times, Senior Producer
Session 3: 1:30 – 2:55 p.m.
Track 1: Going Mobile, Part I (Asia Room)
As more and more users turn to mobile devices for news and information, journalists should be including the platform in their news gathering and delivery. But how? This session will take a big-picture look at trends in the mobile industry, the differences between mobile and the web, the significance of having a mobile presence and — as always — the money to be made.
Presenter: Jim Brady, Former General Manager, TBD; Former Executive Editor, washingtonpost.com
Track 2: Audio Slideshows 101 (Pacific Room)
One of the more powerful and easiest forms of multimedia storytell- ing is the audio slideshow. Attendees will learn how to weave a story using audio, photos and learn how both forms complement the other.
Presenter: Robert Hernandez, Assistant Professor, University of Southern California, Annenberg
Session 4: 3:05 – 4:30 p.m.
Track 1: Going Mobile, Part II (Asia Room)
Considering ramping up your site’s mobile presence? There’s much to learn from publishers who’ve already jumped into the pool. This session will build off the first one and look more closely at what’s worked, what hasn’t and what the future might hold.
Presenter: Jim Brady, Former General Manager, TBD; Former Executive Editor, washingtonpost.com
Track 2: (Mostly) Free Tools to Kick Your Site Up a Notch (Pacific Room)
Take a whirlwind tour of free tools that will let you stream live video, edit digital photos, become a social media power user, create HTML charts, analyze search keywords, embed polls and create interactive slideshows.
Presenter: Kwan Booth, Senior Community Manager, Oakland Local