Wednesday, Jul. 29, 2015

ONADC: A culture-based strategy for innovation

 An ONA Local event, hosted by ONA DC

Join Jeff Sonderman and Tom Rosenstiel of the American Press Institute to discuss — as well as get feedback and direction on — a culture-based strategy for creating innovation in news organizations.

Along with new tools for innovative journalism, and the knowledge of how to use them, news organizations need help with the underlying issues of transformation. A new API report, based on months of research into the opportunities and obstacles to innovation, explores a new way to do that.

With the support of a grant from the Knight Foundation, a team from the American Press Institute visited a variety of news organizations and conducted human-centered design research to better understand the human, cultural and institutional factors that either enable or stifle innovation. Separately and simultaneously, API also commissioned an in-depth report examining best practices and ideas from some of the most innovative news organizations and news leaders.

Let’s talk about what the reports reveal and share strategies for moving ahead. We look forward to seeing you at ONADC in July!

— Tiffany, Matt and Jessica


6:30 – 7:00 pm – Mix and mingle (your $5 entry fee includes beer/wine/soft drinks and light snacks)

7:00 pm – Program begins


Volunteer to work the door, photograph or blog the event by emailing Jessica Estepa ( Volunteers receive complimentary entry even if the event sells out.

Have an idea for future ONADC topics, speakers and events? We are always looking for cool suggestions, as well as places to hold meetups. Let us know if you have thoughts about topics or if you want to host!


We hope you will consider joining ONA. It’s a great organization!

Learn More

Come discuss how news organizations can transform themselves.


Wednesday, Jul. 29, 2015