ONACamp Indianapolis will provide attendees with practical tips on how to better engage their communities online and on mobile devices with sessions on creating video for web, using analytics to inform editorial decisions, managing breaking news and user-generated content and more.
ONACamps are free intensive digital journalism training sessions from the Online News Association, courtesy of generous renewed grants from the Gannett Foundation. The ONACamp sessions are tailored specifically to the needs of local journalists, responding to community feedback on which training sessions would be most useful in the area.
ONACamp Indianapolis Agenda
(Please note, the agenda may change in advance of the event. We will be adding more presenters to the program).
9:00 a.m. – 9:30 a.m.
Registration and Light Breakfast
9:30 a.m. – 10:30 a.m.
Opening Session: Building News With A Community
We’ll examine how newsrooms around the country are using new ways to respond to community needs and how readers and viewers can participate in making decisions about what types of coverage your organization provides. We’ll also look at how the editorial process can be more transparent to the community and get examples of effective community engagement.
Presenters: Josh Stearns, Director, Journalism & Sustainability, Geraldine R. Dodge Foundation and Shannon McDonald, Community Manager, Billy Penn
10:45 a.m. – 11:45 a.m.
Managing Breaking News and User-Generated Content
In breaking news situations, journalists often look to witnesses on the scene to provide photos and videos. This session will provide you with tips to verify information on social media and best practices for managing user-generated content.
Presenter: Mandy Jenkins, Director of News, Storyful
12:00 p.m. – 1:00 p.m.
Using Analytics to Inform Editorial Decisions
Find out what metrics you should be watching to guide your editorial strategy and get clear insights on how your newsrooms should be measuring successes. Tracking analytics gives you a powerful picture of what your readers want, how they engage with your content and what you can share with advertisers.
Presenter: Anjanette Delgado, Audience Analyst, The Journal News and lohud.com, a Gannett company
1:00 p.m. – 2:00 p.m. Lunch
2:00 p.m. – 3:00 p.m.
Creating Video for Web
What is your audience looking for in a video? What is the best length and tone for your organization? Find out how to create engaging video to drive a better viewing experience online.
Presenter: Bonnie Layton, Lecturer and Digital Journalism Director, Indiana University
3:15 p.m. – 4:15 p.m.
Engaging Audiences on Mobile Devices
Increasingly, readers are getting their news on mobile devices. Learn tactics and techniques for generating traffic and new ways to create meaningful experiences for audiences.
Presenter: Patty Michalski, Managing Editor, Digital/Mobile/Social, USA TODAY
4:30 p.m. – 5:15 p.m.
Targeting Social Media Messages by Platform
Social media gives you the unique opportunity to reach your audience where they are. Get tips on what plays well on different platforms and how you can tailor your messaging to resonate with readers, based on where they’re seeing your content.
Presenter: Dhiya Kuriakose, Social Strategist and Producer, NowThis
5:15 p.m. – 5:30 p.m.
Note: ONACamp Indianapolis is free but we ask for a $5 at registration to cover the cost of lunch. We will provide a light breakfast and lunch for all attendees.