Thursday, Jun. 23, 2011 • Denver, Colorado

ONACamp: Denver

Thank you for attending ONACamp in Denver on June 23. We hope that you enjoyed the free digital training! For information about future trainings, subscribe to our newsletter.

We’ve compiled a list of resources available online from the training:

We’re also excited to announce that we’ll be starting an ONA Colorado group! Look for networking events, resource sharing and expert discussion on topics essential to digital journalism. These groups are volunteer run and their success relies on the commitment and participation of the community. Join the meetup group today.

ONA membership is not required to attend our events but discounts and special opportunities will be offered to members only. Not a member? Join today.

The Online News Association will host a full day of digital journalism training and workshops at the Tivoli Student Center on the Auraria Campus in Denver on June 23, 2011. Our community partners include: The Colorado Pro Chapter of SPJ, the student SPJ chapter at Auraria Campus, Colorado Public News, and Kapost.

Registration is $5 to cover the cost of lunch. Details on programming are available below.

Read more about ONACamps, which offer free digital training with support from the Gannett Foundation.

For those in attendance and those unable to make the training, please join us for happy hour sponsored by Kapost from 5 – 8 p.m. at the Yard House. Kapost will be buying a drink for the first 50 people to join us!

ONACamp: Denver Agenda

8 a.m.: Registration

8:45 a.m.: Welcoming Remarks

Baerresen Ballroom (Tivoli 320 ABC)

9 – 10 a.m.

Adirondacks (Tivoli 440/540): Mobile Reporting
As more and more users turn to mobile devices for news and information, journalists should be including the platform in their news gathering and delivery. But how? This session will take a big-picture look at trends in the mobile industry, the differences between mobile and the web, the significance of having a mobile presence and the best tools to use in the mobile space.

Presenter: Amy Gahran, Oakland Local, @agahran

Zenith (Tivoli 640): Social Media as a Reporting Tool
With real-time reporting, social networks have become a prequel to the newsroom, providing peer-to-peer conversation, audience engagement, sources and resources. Not to mention they are often the highest traffic drivers to news sites. This session will show you the benefits of social media and the hottest tools and techniques to report your story faster and more efficiently.

Presenter: Robert Hernandez, USC Annenberg @webjournalist

10 a.m. – noon

Baerresen Ballroom (Tivoli 320 ABC): Thinking Like a Startup: Business Strategies for Media Producers
Not every media company is a start-up, but there’s a lot we can learn from the start-up mentality. This exciting panel discussion with local media start-up leaders will provide you with tips on writing a top-notch business plan, explore alternative and innovative revenue streams and provide best practices on identifying, approaching and securing VC funding.

Mike Lewis, Kapost @pescatello
Fiona Schlachter, Fidatto @fionaschlacter
Michael Joseph, Vacation Rental Partner @vrpartner

10:10 a.m. – 11 a.m.

Adirondacks (Tivoli 440/540): Newsroom Workflow
What are tools and best practices for the editorial process of a digital newsroom? When producing content both online and in print, where do you publish first and when? If you’re working with a wonky CMS, what are some WordPress plugins that can help you out? We’ll discuss how all of the above impacts workflow and define solutions for highest productivity.

Presenter: Dave Burdick, Colorado Daily @daveburdick

Zenith (Tivoli 640): Free Tools to Kick Your Site up a Notch
Take a whirlwind tour of free tools that will let you stream live video, edit digital photos, become a social media power user, create HTML charts, analyze search keywords, embed polls and create interactive slideshows.

Presenter: Robert Hernandez, USC Annenberg @webjournalist

11:10 a.m. – 12 p.m.

Adirondacks (Tivoli 440/540): Collaborations and Crowdsourcing
Time and resources in the newsroom often are stretched thin. Crowdsourcing and collaborations have the potential to exponentially broaden the reach of your newsroom. From community assisted reporting to working with the big guns, we’ll show you the hottest tools, networks and best practices for getting the most from the crowd and offer how to’s on partnering with national and global news sources.

Presenter: Wendy Norris, 2011 Stanford Knight Fellow @wendynorris

Zenith (Tivoli 640): Building Online Communities on Tumblr
Audience engagement is not just about keeping customers happy; it’s proven to develop loyal readers who will support your reporting and return to your site again and again. Tumblr is one of the most user-friendly engagement platforms. We’ll walk you through how to use the platform and demonstrate best practices and tools for building meaningful online communities and move you from the web to mobile to real world connections.

Presenter: Mark Coatney, Tumblr @mcoatney

Noon to 2 p.m.


Baerresen Ballroom (Tivoli 320 ABC): Facebook for Journalists
Learn how to utilize Facebook for your reporting and storytelling. We’ll discuss best practices and look at examples of journalists using the platform to find sources, drive traffic and for innovative storytelling.
Lunch presentation begins at 12:30 p.m.

Presenter: Vadim Lavrusik, Facebook @lavrusik

2 – 4 p.m.

Baerresen Ballroom (Tivoli 320 ABC): Dive Into Data: Take a Project from Spreadsheet to Interactive Map
As journalists, we know it’s important to prop up our stories with cold, hard facts — numbers and statistics are essential. And this type of information lends itself well to creating engaging interactive visualizations that allow readers to focus on parts of the story that matter most to them and to make their own discoveries. We’ll walk through how to find datasets, how to extract stories within data and ultimately how to present that data through interactive maps (using Google FusionTables) and sortable tables (using a tool called DataTables). By the end of the afternoon, you’ll have completed a functioning interactive data visualization, and be well on your way to applying these techniques to stories that have deep meaning to your local community.
Participants should bring laptops.

Presenter: Joshua Hatch, Sunlight Foundation @hatchjt

Zenith (Tivoli 640): “But that’s not my job!”: Branding and Social Media Are a Journalist’s Best Friend
News consumers have traditionally looked to the brands they know and love but with the rise and relevance of social streams and networks, online branding for media organizations and individual journalists is more important than ever. This session will demonstrate best practices in integrating communications and business/fundraising strategy into your workflow and provide you with tips and tools to create and manage your brand.

Presenter: Mandy Jenkins, Huffington Post @mjenkins

2 – 3 p.m.

Adirondacks (Tivoli 440/540): SEO & SMO for Everyone
Search engine optimization and social media optimization: What is it, why is it important and what can you be doing in your headlines, tags, posts and social networks to boost traffic to your site? All answered here.

Presenter: Aminatou Sow, Home Front Communications @aminatou

3:10 – 4 p.m.

Adirondacks (Tivoli 440/540): Audio Slideshows 101
One of the more powerful and easiest forms of multimedia storytell- ing is the audio slideshow. Attendees will learn how to weave a story using audio, photos and learn how both forms complement the other.

Robert Hernandez, USC Annenberg @webjournalist


Thursday, Jun. 23, 2011



Auraria Campus, Tivoli Student Center

00 Auraria Pkwy.