A decade after the term first hit the mainstream, how is the media industry faring when it comes to embracing user-generated content? Robin McMillan, head of Gastropost Canada, and Jayne Hoogenberk, digital communities strategist for The Weather Network, join us to discuss the state of UGC in Canada and what they’ve learned working with user-generated content. What works, what doesn’t, and who’s ahead of the curve? How has our understanding of UGC evolved over the years? And in a world teaming with nimble, user content-fuelled start-ups, how can legacy media outlets compete?
The event will start at 6:45 pm, with our panelists taking the stage at 7 pm. Bring your questions, and join us afterward for drinks and conversation.