Friday, Apr. 6, 2018 • Saint Louis, MO

ONA STL: ONA St. Louis: Half-Day Digital Storytelling Workshop

 An ONA Local event, hosted by ONA STL

What We’ll Do
Join us for an afternoon of inspiring discussions and meet people doing innovative digital journalism in St. Louis and beyond. Lunch will be served free of charge. Space is limited; all attendees must RSVP here on Meetup with their full first and last name. We’ll update the schedule here as sessions are confirmed.


12:30 p.m.
Doors Open
Get lunch and check in.

1–1:15 p.m.
Welcome and Opening Remarks

1:15–2:15 p.m.
Session 1: Metrics That Matter
Meena Thiruvengadam, Digital Media Consultant, formerly at Bloomberg and Business Insider
From UVs, PVs and and average watch time to impressions, followers and CTRs, Meena Thiruvengadam will help you sift through the mounds of available data to identify which metrics matter most. You’ll walk away with a framework for analyzing your data and tips for helping your newsroom better understand how content is performing online.

2:15–2:30 p.m.

2:30–3:30 p.m.
Session 2: How Newsrooms Are Building Trust Through Engagement and Transparency
Lynn Walsh, Trusting News Project
Hannah Wise, The Dallas Morning News
If you haven’t yet been called a “liberal elitist” who churns out “fake news,” just wait. Research shows it’s only a matter of time before you will be. Lynn Walsh, a project manager for the Trusting News project, and Hannah Wise, engagement editor with The Dallas Morning News, will take you on a deep dive into ways newsrooms are building trust through engagement with their users and transparency in their reporting processes. You’ll walk away with best practices and examples that can be put to use in your newsrooms.

3:30–4:30 p.m.
Session 3: TBA

4:30–4:45 p.m.
Wrap-Up and Closing

4:45-6 p.m.
Networking Happy Hour

This ONA Local program is generously supported by the John S. and James L. Knight Foundation. Thanks also to our host, T-REX.

If you can’t make it but would like find out more about getting involved with ONA St. Louis, please contact

About ONA Local
ONA Local is a network of meetup groups around the world made up of writers, editors, innovators, photographers, producers, academics, entrepreneurs, and technologists who produce news for and support digital news delivery systems. This event is hosted in conjunction with the St. Louis group of the Online News Association, the world’s largest association of digital journalists. ONA’s mission is to inspire innovation and excellence among journalists to better serve the public. ONA Local programs are generously supported by the John S. and James L. Knight Foundation. For more information, check out

What to Bring
Note-taking apparatus, business cards

Important to Know
All ONA Local events are subject to ONA’s Code of Conduct:

Join ONA St. Louis for a half-day workshop digital journalism storytelling workshop, covering engagemnent, metrics and more.


Friday, Apr. 6, 2018
12:30 pm-6 pm

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