SEO and content, the two go hand-in-hand like peanut butter and jelly, Sonny and Cher or hotdogs and a baseball game. Yet, every day major companies and publications crank out content by the truckload with little-to-no real understanding of how their output is affecting their online presence. All businesses want to maximize visibility online and yet few understand the principles of SEO well enough to ensure that they are capitalizing on every available opportunity to do so.
Join us on July 11th for a top-to-bottom discussion of all things content and SEO related. Learn how to:
• Properly optimize web content for search engines
• Write powerful articles and gripping headlines without sacrificing SEO goals
• Conduct keyword research for optimal search engine rankings
• Establish audience personas to better target your readers (and)
• Leverage “content marketing” for added reach, exposure and traffic
Don’t miss this exciting and forward thinking seminar on SEO with one of the area’s most prominent thought leaders, John Bertino
John Bertino is the VP, of Strategic Partnerships for Spread Effect in La Jolla, CA (www.spreadeffect.com). Spread Effect specializes in link building and content marketing and their services are utilized by the top SEO professionals and online marketing agencies across the country. Spread Effect exists solely to help the best marketing agencies and professionals be even better at what they already do every day – build links!
Previous to Spread Effect, John has worked with some of the industry’s most recognized digital marketing agencies. John has been instrumental in developing online marketing strategies for companies of ALL sizes, ranging from the local dentist to Fortune 1000 clients like Viacom and RE/MAX.
In addition to working closely with other SEOs to help them improve their link building process, John serves as an online marketing consultant and enjoys working with local businesses to help them source a trusted SEO partner that is an appropriate fit for their online marketing goals and objectives.
Additionally, John organizes two of San Diego’s largest online marketing meetup groups: