ONA Rocky Mountain and the College of Media, Information and Communication at the University of Colorado, Boulder present a unique workshop highlighting the latest digital tools, techniques and business strategies for today’s working journalists. Our mission is to provide tangible takeaways journalists can immediately put to use in their newsroom. We’ll talk about what’s driving revenue and how to use this knowledge to further your career. We’ll explore newsletters, video, freelance, career strategies and methods to verify your content and combat “fake news.” Our panelists and guests include thought leaders from around the country who are charting new ground and developing cutting-edge platforms featuring quality digital journalism.
Mark Roberts, ONA Rocky Mountain Event Coordinator
11:15 a.m.-12:15 p.m.
A Business Guide for Journalists
Christine Larson, University of Colorado, Jim Brady, Spirited Media CEO (owner of Denverite), Tracie Powell, Senior Fellow, Democracy Fund, Alexandra Smith, Whereby.Us, Moderator: Stephanie Snyder, Hearken
Working in today’s news media requires journalists understand how to do more than just cover the “news of the day.” Today’s journalists need to understand how to apply audience engagement to their news coverage and story choices and balance those decisions against journalistic ethics. It’s a tough balancing act sometimes, but our group of panelists will help journalists understand the business side of journalism and how to leverage this knowledge to help grow careers and develop quality news coverage that achieves a desired audience. We’ll explore new revenue and subscription models and help journalists understand where the business is headed and how journalism and journalism careers will evolve in a digital society.
Demanding Engaged Ownership: A Conversation Over Lunch with Denver Post Editorial Page Editor Chuck Plunkett
Table Talks: Entrepreneurial Journalism
Moderator: Dr. Christine Larson, University of Colorado
Join us for an interactive exploration and discussion of Entrepreneurial Journalism. Learn from professionals, academics and your fellow journalists as they share new strategies and methods for developing and funding journalism projects and career opportunities. Find out how to engage with corporations, advocates and non-profits to develop journalism that meets a high ethical standard of fairness and quality storytelling.
Building an Award-Winning Newsletter
Lisa Williams, Technologist
Lisa Williams developed The Magic Pill, an ‘audio newsletter’ which won the Edward J. Murrow Award for Excellence in Innovation. In this workshop, you’ll see examples of best practices from the field and learn an approach to starting new newsletters that succeed, and retooling existing newsletters for better performance.
You’re So Fake News: Tools to Find and Verify Those Videos You See On Your Social Feed
Kelly Jones, Storyful
The Kremlin can’t take all the credit for fake news running rampant through your social media feed. So how do you know what’s real and what’s not? This workshop, run by verification and breaking news expert Kelly Jones, will run through a gauntlet of tools and tricks newsrooms are using to determine truth from lie — and how to find those videos in the first place.
1235 Pennsylvania Ave
Boulder, CO 80302