Wednesday, Jan. 10, 2018 • Lisboa, Portugal

ONA Portugal: “From legacy to digital” GEN-ONA masterclass with Anita Zielina

 An ONA Local event, hosted by ONA Portugal

How do you successfully transform a legacy media organization? How do you convert Portuguese media into a platform-driven media landscape, and how do you develop data-driven digital businesses?

These are the ideas Anita Zielina wants to share with the participants of the GEN-ONA masterclass on the 10th of January.

As Chief Product Officer (CPO) of the Neue Zürcher Zeitung in Switzerland (one of the most profitable news organizations in Europe), she created new services, and new products for digital users and millennials. Anita was also deputy editor in chief at the German magazine Stern and the Austrian daily Der Standard.

Anita will talk to Portuguese journalists about the new skills needed to fulfill the missions of new job positions, and why this will make a difference with traditional news organizations.

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We'll talk about transforming legacy media organizations, joining a platform-driven media landscape and developing a data-driven business.


Wednesday, Jan. 10, 2018
10:30 am-1 pm



Fundação Luso-Americana -FLAD

1 Rua Sacramento à Lapa 1200 Lisboa Portugal