Publishers are renewing their focus on search, as it becomes a more reliable audience source than social platforms. Google now accounts for half of external traffic to publishers, according to Parse.ly’s referrer dashboard. That’s almost twice as much as Facebook, and 25X as much as Twitter.
Join us for a conversation with three newsroom leaders who have mastered how to adapt to changes in search algorithms. They’ll offer practical advice for keeping up with SEO trends, optimizing stories so they rank higher, and using search to drive conversions.
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Tickets are nonrefundable and nontransferable.
Doors open at 6:30 p.m. We’ll be providing food and drinks. There’ll be plenty of time for networking before and after the panel.