Friday, Jul. 17, 2015

ONA Mobile dCamp: Seattle

Join ONA and Breaking News for a mobile-first workshop.

From audio to maps to infographics, mobile devices invite us to rethink which stories we tell, and how we tell them.

Join the Online News Association in Seattle on Friday, July 17, for ONA Mobile dCamp: Seattle, a day-long design camp to discuss and develop new ideas for mobile-first news.

Supported by the Gannett Foundation, ONA Mobile dCamp will use a human-centered design process to identify reader needs and propose practical mobile-first solutions. A cross-section of media’s leading mobile experts will participate in the discussions and lead teams in brainstorming and prototyping mobile-first story forms.

This facilitated, interactive workshop is for journalists, editors, designers, developers and fans of great mobile news content. Join mobile experts from BreakingNews, ChalkBeat, MSN News,, The Washington Post, and others to help imagine the future of mobile storytelling. Along the way we’ll help you enhance your mobile-first thinking and human-centered design skills.

Join ONA Mobile dCamp: Seattle and you’ll be on your way to producing visually compelling projects that tell richer stories, engage audiences and leverage new technologies.

Attendance is limited to 60 people. Applications are due by July 8 and selected participants will be notified no later than July 10. There is a $5 fee to cover the cost of meals.


9 a.m. Registration
Group info will be given at registration so people can sit with their groups
Light breakfast will be served

9:30 a.m. Welcome
Jen Mizgata, Senior Communications Manager, Online News Association

9:40-10 a.m. What is human-centered design? (Instruction)
Tran Ha, Stanford

Learn about why human-centered design — the framework for today’s event — matters and how you can use it to develop better internal process and engaging mobile experiences.

10-11 a.m. Human-centered design crash course (Instruction)
Tran Ha, Stanford dSchool

The best way to learn human centered design is to do it. Participants will run through a rapid full cycle of the design process in this interactive exercise.

11-11:10 a.m. Empathy interviews and observations (Instruction)
Tran Ha, Stanford

Starting with your users helps you explore what unmet needs those individuals actually have, before you start building for them. Learn how to uncover the range of your possible users, identifying the scope of their abilities and behaviors and determining how to better use that to understand what they want.

11:10-11:30 a.m. Conduct empathy interviews

11:30-11:40 a.m. Defining user needs (Instruction)
Tran Ha, Stanford

Learn how to unpack your interview and synthesize the information. You’ll use this to define core needs based on user interviews and frame those in a useful way for brainstorming.

11:40 a.m. – 12:10 p.m. Define
Groups will unpack their interview and identify 3-5 core needs

12:10-12:15 p.m. Brainstorming, The Rules (Instruction)
Tran Ha, Stanford

Learn how to free your meetings and planning sessions to allow for healthy brainstorming towards solving a problem, creating the maximum space for strong ideas.

12:15-12:30 p.m. Brainstorm ideas within your group

12:30-12:35 p.m. Assess and select idea/concepts to design

12:30-1:15 p.m. Lunch

1:15-1:20 p.m. Prototyping (Instruction)
Tran Ha, Stanford

The best way to quickly move an idea forward is by prototyping, or creating an early working model. A prototype is an embodiment of your idea, which you can begin testing with users to gain valuable feedback.

1:25-2 p.m. Prototyping within your group

2-2:10 p.m. Testing (Instruction)
Tran Ha, Stanford

Learn the value of testing your prototype and the do’s and don’t’s of effective testing techniques to gain feedback to help improve your prototype.

2:10-2:30 p.m. Groups test with each other

2:30-3 p.m. Iteration
Each team goes back and iterates on their prototypes, now that they have user feedback

3-4 p.m. Shareout
Teams share concepts with the entire group

4-4:45 p.m. Debrief and feedback
Discussion on how the process went, questions, feedback and next steps

ONACamp Mobile dCamp: Seattle Guides

Cory Bergman, Co-founder and GM, Breaking News
Dean Betz, Executive Producer, MSN
Kim Bui, Deputy Managing Editor,
Andrea Burton, Senior Product Manager, Urban Airship
Tom Carmony, Design Director at Black Pixel
Sharon Chan, Director of Journalism Initiatives, Seattle Times
David Cohn, Executive Producer, AJ+
Trevor Knoblich, Digital Director, ONA
Tran Ha, Media Experiments Lead, Standford d.School
Daniel Stringer, Standford d.School


Friday, Jul. 17, 2015