Friday, Feb. 15, 2019 • Santa Monica, CA

ONA LA: How KCRW and the Hammer Museum Build Audience Through Meaningful Experiences

 An ONA Local event, hosted by ONA LA

Join us for a fireside chat with Jennifer Ferro, President of KCRW, and Claudia Bestor, Director of Public Programs at the Hammer Museum. You’ll hear from two of LA’s leading cultural organizations on the parallels of journalism and the arts in connecting with diverse audiences and building forums for public discourse. You’ll learn from two inspiring female leaders about how they have changed their organization’s approach to building community and leveraging meaningful in-person experiences.

This event is a special collaboration with ONA’s 2019 Women’s Leadership Accelerator. The Accelerator is a yearlong program aimed at advancing women in digital journalism, and each year’s cohort of women leaders starts the program with a week of intensive sessions in LA. Help us celebrate women’s leadership and welcome this year’s cohort, speakers and mentors.

Refreshments will be available, thanks to our host sponsor, KCRW.

**Absolutely no entry without RSVP. Attendees must RSVP by Feb. 14 (or until sold out), provide their first and last name at the time of RSVP, and bring a photo ID.

7 p.m.: Doors open
7-7:45 p.m.: Networking reception
7:45-8:45 p.m.: Fireside chat with Jennifer Ferro and Claudia Bestor
9 p.m.: Close


Claudia Bestor joined the Hammer Museum in March 2008 as the Director of Public Programs and Education. Inspired by the Hammer Museum’s commitment to create a cutting edge cultural center in Los Angeles, Bestor has expanded and diversified the breadth and appeal of the Hammer’s free public programs. Under her stewardship, cultural luminaries including Kenneth Anger, Angela Davis, Michel Gondry, Peter Sellars, Lynda Barry, David Lynch, Patti Smith, J. J. Abrams, and Matt Groening have drawn record numbers to the museum. Prior to her work in the museum, Bestor spent 12 years in the film industry, and also photographed on a freelance basis for a variety of publications including the New York Times.

As President of KCRW, Jennifer Ferro has worked to transform the institution from Southern California’s flagship public radio station to a worldwide community that connects through the discovery of music, news and culture both in person, online and on the air. Under her leadership, in addition to creating 100 hours of original programming a week, KCRW completed a $50 million capital campaign and moved into its first-ever, stand alone, state-of-the-art facility in early 2018. This new home will allow KCRW to become a true community institution. Ms. Ferro serves as a Senior Fellow for the Luskin School of Public Policy at UCLA and is on the board of NPR and Zocalo Public Square, and has served as the Chair of the AIR Board.

KCRW creates and curates a unique mix of content centered around music discovery, NPR news, cultural exploration and informed public affairs. KCRW is driven by the spirit of Los Angeles and delivers in innovative ways — on the radio, digitally and in person — to diverse, curious communities around the corner and around the world. A community service of Santa Monica College, KCRW can be found on the air in Los Angeles, Santa Barbara, Ventura, Mojave, Palm Springs, and via five KCRW-developed smartphone apps and online at

ONA LA is a local meetup group made up of writers, editors, innovators, photographers, producers, academics, entrepreneurs and technologists in news. We’re the LA outpost of the Online News Association, the world’s largest association of digital journalists. ONA’s mission is to inspire innovation and excellence among journalists to better serve the public. For more, check out

ONA’s Women’s Leadership Accelerator is a yearlong intensive program that supercharges the leadership and management skills of women who are pushing digital innovation. Each year we welcome a cohort of women representing a range of backgrounds, expertise and newsrooms around the globe.

Join us for an inspiring discussion on women's leadership with two leading cultural institutions in LA.


Friday, Feb. 15, 2019
7 pm-9 pm