Thursday, Mar. 31, 2016

ONA LA: BLANKSPACES: Newsletters 101

 An ONA Local event, hosted by ONA LA

“Media companies have been rediscovering the power of email in recent months, building out newsletters to amplify their work and create new connections with readers in their inboxes” -Nieman Lab. The conversation will focus on what it takes to create a great newsletter – developing a specific voice, understanding your target audience and iterating on your product to improve it each and every time.


Martha Pierce, director of audience development at ATTN: (@marthapierce)

Elina Shatkin, journalist at KPCC and curator of the station’s The Short List (@elinashatkin)

Neal Ungerleider, journalist for Fast Company and creator of Neal’s Newsletter (@nealunger)

Alice Walton, staff writer at the Los Angeles Times and co-author of the paper’s Essential California newsletter (@TheCityMaven)

Moderator: P. Kim Bui, deputy managing editor for (@kimbui)

Doors will open at 7 p.m., the discussion will begin at 7:30 p.m. The $5 door fee will cover finger foods, no refunds given. Join the conversation at #ONALA.


Blankspaces DTLA is located in the heart of the Historic Core District, conveniently adjacent to the Pershing Square metro station. There are also paid parking lots nearby.

Want to Help?

Volunteer to work the door, help out at the event or photograph the meetup. Volunteers receive complimentary entry even if the event sells out. If you’re interested in volunteering, please email by March 24.

Have an idea for future ONA LA topics, speakers and events? We are always looking for cool suggestions, as well as places to hold meetups. Let us know if you have thoughts about topics or if you want to host!

Join us for a conversation on what it takes to create a great newsletter.


Thursday, Mar. 31, 2016
7 pm-9 pm




29 S Broadway Suite 4000 Los Angeles, CA