For many media organizations, the old rules of advertising no longer apply — online ad revenue continues to decline, as pop ups are being blocked and pay-per-clicks are losing value. But some digital publishers are growing by providing enhanced experiences for paying subscribers and members.
If you work on engagement strategy or the content you produce depends upon engagement, you won’t want to miss this 90-minute session with some of Boston’s key online publishers who are making strides in the world of subscriptions and memberships. “Winning with Digital Subscriptions” will provide you with lessons for growing your subscriber base and building lasting relationships with your strongest supporters.
Plus you’ll hear from one of the leading consultants on building subscription and membership business models — Rob Ristagno. His new book, “A Member Is Worth a Thousand Visitors,” will be given to the first 50 registered attendees. Rob will moderate a panel with
– Maureen Hoch, Editor, HBR.org
– Bob Kempf, VP Membership, WGBH
– David Grant, Associate Publisher, The Christian Science Monitor
– Megha Satyanarayana, Engagement Editor, STAT
Plus we’ve built in plenty of time to network and have a drink with your colleagues at ONA and other online professionals.
The Harvard Business Review is located directly across from WGBH on Guest Street in Brighton. Parking is available in the garage at 15 Guest St. Your parking can be validated by 20 Guest St. security at registration.
6:00pm – 6:30pm Networking with catered refreshments
6:30pm – 8:00pm Panel discussion
ONA Boston – The Online News association
Harvard Business Review
The Christian Science Monitor
PLEASE NOTE: IF YOUR PLANS CHANGE, PLEASE COME BACK TO THIS PAGE TO CANCEL SO THAT OTHERS CAN ATTEND.