Thursday, Jun. 12, 2025 • Global

How To Take AI From Buzzword to Newsroom Backbone

Join Aftonbladet’s Deputy Publisher and Director of Editorial AI & Innovation Martin Schori as he shares how his newsroom built an AI hub, trained Prompt Queens, and experimented with everything from editorial copilots to US election chatbots. Some ideas failed fast, others became surprise hits. This is the story of what worked, what didn’t, and what they learned along the way.

Speakers:

  • Martin Schori is Deputy Publisher and Director of Editorial AI & Innovation at Aftonbladet. He is a member of INMA:s Generative AI Initiative Advisory Council and has authored the book ”Online Only – Everything You Need to Know to Become Tomorrow’s Journalist.”

Registration

Anyone is welcome to attend. Tickets are free.

Where will the meetup take place?

This event will be hosted on Zoom. For this particular event, you’ll have the best experience if you join via the Zoom app on a desktop or laptop computer so that you can see the presentation on a larger screen. You can also join using the mobile app, although the presentation may be harder to view.

Can I dial in by phone?

We recommend joining from your computer, tablet or phone using the Zoom app. You won’t be able to access the presentation slides, chat and exercises if you’re dialed in via phone only. If you’re unfamiliar with Zoom, we’ll have staff on hand to troubleshoot, and we also suggest checking out the Zoom support site for more help.

Will this event be recorded?

Yes, this event will be recorded. We will send the recording to everyone who registered after the event, regardless of whether or not they attended.

Will closed captioning be available?

Yes, we will enable Zoom’s closed captioning tool, which now supports closed captioning in both the main room and breakout rooms.

Funding for ONA’s AI in Journalism Initiative is generously provided by Microsoft, the Patrick J. McGovern Foundation and The Joyce Foundation. To learn more about supporting ONA’s AI programming, contact Hanaa Rifaey, Head of Strategic Partnerships, at hanaa@journalists.org.


  When

Thursday, Jun. 12, 2025
11 am-12 pm ET

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