New Hampshire Public Radio is home to both acclaimed limited-run podcasts like the ground-breaking investigation Bear Brook and duPont-Columbia Award winner The 13th Step, as well as chart-topping “always on” series like Outside/In and Civics 101. But it took a great deal of strategic marketing, audience development, and revenue generation efforts for NHPR to get to this level of sustainable podcast success and impact.
If you’re interested in elevating your on-demand audio strategy in the wake of the “2024 podcast election,” then join The Podglomerate and NHPR for the second session of our two-part case study series as we explore the resiliency of NHPR’s podcasts.
We’ll share our playbook for how successful and sustainable podcasts are marketed, financed, and distributed, not to mention how to activate your owned and internal channels for audience growth success. Whether you’re a journalist wanting to jump into the audio field or a network looking to scale your podcasts, this session is a must-attend. Be prepared for actionable tactics – as well as common mistakes to avoid – to kickstart your podcast plans. Make sure to stick around for the Q+A section when we’ll pass the mic over to you.
Moderator:
- Joni Deutsch, SVP of Marketing & Audience Development at The Podglomerate
Joni is an award-winning audio professional and NPR veteran with 15 years of outstanding experience as a producer, content manager, and marketer/audience growth specialist. She spent the first decade of her career innovating audio and community engagement at various public radio stations and as a national host with NPR Music. Her strong communication skills and creative marketing style have led to national features by Bloomberg, Verge’s Hot Pod, Harvard’s Nieman Journalism Lab, Buzzfeed, Axios, Slate, Digiday, Poynter, the Corporation for Public Broadcasting, and beyond, as well as speaking engagements at public media and podcasting conferences. Her work has been recognized by the Murrow Awards, Online Journalism Awards, Gracie Awards, and Webby Awards, in addition to the ONA’s Women’s Leadership Accelerator, Axios’ “30 under 30,” and Duke University TiP’s Early Achievement Award.
Speaker:
- Rebecca Lavoie, NHPR’s Director of On-Demand Audio
Rebecca oversees the teams the strategy behind the marketing of NHPR’s critically-acclaimed podcasts including Bear Brook (downloaded 25 million times and praised as one of the “best true crime podcasts” by The Guardian, Paste Magazine, and Stephen King) and The 13th Step (featured in the New York Times, praised by Ira Glass, and named “one of the best podcasts of 2023” by Vulture), as well as chart-topping podcasts like Outside/In, Civics 101, The Youth Development Center, and more. She has previously served as NHPR’s Director of Audience & Engagement, Digital Director, and Senior Producer for Word of Mouth. Rebecca is also the host of her own hit podcast, Crime Writers On…, on which she moderates a panel discussing other podcasts, pop culture, true crime, and journalism, as well as the host of the Netflix podcast (and recent iHeart Podcast Award winner), You Can’t Make This Up. In 2010, Rebecca made the transition to radio from her career as a writer. The co-author of five nonfiction true crime books, she has also written for publications including the Concord Monitor, New Hampshire Magazine, and Newsweek.
Anyone is welcome to attend. Tickets are free.
Where will the meetup take place?
This event will be hosted on Zoom. For this particular event, you’ll have the best experience if you join via the Zoom app on a desktop or laptop computer so that you can see the presentation on a larger screen. You can also join using the mobile app, although the presentation may be harder to view.
Can I dial in by phone?
We recommend joining from your computer, tablet or phone using the Zoom app. You won’t be able to access the presentation slides, chat and exercises if you’re dialed in via phone only. If you’re unfamiliar with Zoom, we’ll have staff on hand to troubleshoot, and we also suggest checking out the Zoom support site for more help.
Will this event be recorded?
Yes, this event will be recorded. We will send the recording to everyone who registered after the event, regardless of whether or not they attended.
Will closed captioning be available?
Yes, we will enable Zoom’s closed captioning tool, which now supports closed captioning in both the main room and breakout rooms.