ONA Weekly #438: Innovative Storytelling For Newsrooms

By on November 30, 2022

Save the dates: ONA23 is happening Aug. 23–26, 2023, in Philadelphia. Details coming soon!

Integrating innovative storytelling into your newsroom

The rise and adoption of emerging technologies has transformed how audiences expect to receive news and how newsrooms are sharing their content. It is critical that organizations and journalists not only develop their unique voice on emerging platforms, but to also remember that authenticity is key when using this new technology. At ONA22, we explored innovative news storytelling and ways in which newsrooms are adopting new platforms while remaining true to their mission.

There is a rise in the journalistic power of user-generated content on social media. Creators and activists are creating real world impact via TikTok. If we’re to meet younger audiences where they are, TikTok may be the place. From how to script a video, to discovering which content attracts which audiences, session panelists in TikTok, Creator Journalists, and News on the #FYP, shared their experience creating a new TikTok for The Intercept and insights from the risks and opportunities that came with it. 

Starting a podcast isn’t as easy as grabbing a microphone. The team behind the Drag Audio Production House shared how they figured out how to start a podcast and how they grew to producing eight podcasts in Build and Audio Production House on a Shoestring Budget. Hint: they work with students at University of Texas Austin who may know a lot of things we don’t, and get paid to gain work experience in their field of study.


The JSK Fellowship Wants You!

If you’re a change agent committed to the future of journalism, the JSK Fellowships is for you!

Invest in yourself with leadership training, individual coaching and more. Join a global community working to improve journalism.
Applications open now! 

Join the ONA Career Center

If you are looking for a new opportunity, set up a profile in ONA Career Center and upload your resume. All active recruiters have access to resumes that job seekers have posted on the network and will reach out if they have an opportunity that’s a fit. And if you’re keeping your search discreet, you can anonymize your information.

Don’t forget to share your ONA story

We’re reflecting on 2022 and looking for stories from the community to include in the 2022 Retrospective. How has ONA programming impacted your work and your team? Share your story.

Career opportunities

ONA’s Career Center is an excellent resource for jobs, fellowships and internships in digital journalism. Recent postings include:

On our radar

Directory spotlight


Stacker’s free newswire is proven to help acquire and retain new audiences.

Dozens of technology companies, foundations, consultants and journalism organizations contribute to ONA’s mission throughout the year. Explore our Industry Directory to discover new tools and potential partners, or learn how to get listed.

Support ONA

There are many ways to help sustain ONA’s mission to inspire and support innovation in digital journalism.