Lessons in fundraising during a crisis
For some newsrooms, the pandemic has meant falling revenue even as the public health coverage brought in more audiences. Experts who have led successful fundraising campaigns during a crisis—for The Salt Lake City Tribune, The Seattle Times, The Texas Tribune and The Lenfest Institute—identified two winning factors: emphasis on local connections and emphasis on supporting a public service mission. Plus, don’t forget about the people who have done development work in your local community for years. It’s a good idea for newsroom revenue officers to connect with their counterparts at a local museum, hospital or school—they can a be a great resource.
Dig deeper: 5 takeaways from Never Let a Crisis Go to Waste: Lessons Learned from Fundraising in a Pandemic (2020) – training notes, plus recording available with registration