ONA Weekly #343: Bringing Climate Stories To Your Audience

By on January 20, 2021

Bringing climate stories to your audience

“Make it local. Make it relevant. Make it actionable.” That’s one of the key lessons on delivering news about climate change and solutions. With demand for these stories growing, we were pleased to host an ONA20 session to gather expert tips from Bernadette Woods Placky, Chief Meteorologist, Climate Matters Director, Climate Central; Frank Mungeam, Chief Innovation Officer, Local Media Association; and Edward Maibach, Distinguished University Professor and Director, George Mason University Center for Climate Change Communication. The session also highlighted the importance of applying lessons from other crises to climate reporting. That includes allocating resources to cover more than one global crisis at a time, plus finding the climate connection in ongoing crises such as the coronavirus pandemic.

Find more takeaways and additional resources for journalists and news managers ready to expand climate coverage.

Explore ONA’s Industry Directory

ONA works with hundreds of partners and sponsors to bring high-quality training and networking opportunities all year long. If you haven’t visited it in a while, check out our Industry Directory to get to know organizations that support ONA’s mission and that look to provide resources to the digital journalism community. For instance, you can filter by industry and areas of focus to find nonprofits and foundationstools for audience engagement and AI/machine learning technology.

For information on how to list your organization or update an existing listing, see the directory FAQ.

COVID-19 and the Classroom

Career opportunities

ONA’s Career Center is an excellent resource for jobs, fellowships and internships in digital journalism. Recent postings include:

On our radar