We’re pleased to announce the first-phase program for ONA London: Audience Engagement, hosted by Reuters UK on Friday, April 1.
Throughout the day, we’ll discuss a wide range of approaches to finding, growing and tending to your audience, including:
- A conversation about what our communities are telling us, and how to make newsroom decisions based on analytics, featuring Renée Kaplan from the Financial Times and moderated by Federica Cherubini, who is finalizing comprehensive research on this topic with the Reuters Institute for the Study of Journalism at Oxford.
- A look at what video content plays well and what trends are emerging, with Sarah Frank from NowThis and Liam Corcoran from NewsWhip.
- Strategies for using apps like SnapChat with Sarah Marshall from the Wall Street Journal.
- A dive into crowdsourcing, one of the most effective engagement tools for newsrooms, with moderator Mimi Onuoha, Data and Society Research Fellow and co-author of the excellent Guide to Crowdsourcing from the Tow Center for Digital Journalism.
- The ethics of gathering user-generated content with Fergus Bell, news consultant and founder of Dig Deeper Media
We’ll continue to announce exciting presenters and topics in the coming weeks.
There will also be plenty of opportunities for networking and learning about emerging tech tools. We’ll have demo sessions, allowing attendees to get their hands on the latest tools and tech for newsrooms. And make sure to join us at Google’s London headquarters on March 31 for an opening reception to kick things off.
Registration is limited to 200 participants, so be sure to sign up soon. Early-bird registration ends on Feb. 29.