Journalism’s rapid and ardent embrace of social media also has its downside. Standards and practices for social media vary, if they exist at all. Tweets of unverified information in breaking news situations can sow havoc. And, as Reddit’s misguided online witch hunt for suspects after the Boston Marathon Bombing recently proved, the online crowd is not always so wise. What can journalists do to make social media as ethical as it is effective?
Join us for networking at 6:30 pm and a panel discussion at 7:00 pm.
Dean Wright became an innovator in online news in 1996 when, after 25 years in print and wire journalism, he joined the newly launched MSNBC.com, eventually rising to Vice President and Editor-in-Chief. In 2005, he moved to Thomson Reuters, where he established consumer websites in China, Japan, India, the UK and the US. As Global Editor for Ethics and Standards at Thomson Reuters, he developed policies and practices for editorial quality, transparency, social media and anti-bribery and corruption training. He now consults with media organizations worldwide from Bellingham, Wash.
Joan Connell is an award-winning journalist with a longstanding interest in digital media, ethics and moral issues. After a long career as a writer and editor specializing in religion and ethics, she spent eight years at MSNBC.com as executive producer for Opinions in Redmond, Wash. She then served as Online Editor at The Nation Magazine in New York and later Associate Director of the Dart Center for Journalism and Trauma at Columbia University School of Journalism. She currently works as a media consultant in Bellingham, Wash. and teaches media ethics, narrative nonfiction and news writing at Western Washington University.
Dr. Stephen J.A. Ward is Professor and Director of the UO’s George S. Turnbull Center for Media in Portland, Oregon. Previously, he was the Burgess Chair of Journalism Ethics and founding director of the Center for Journalism Ethics at the University of Wisconsin-Madison. For 14 years, he was a foreign reporter, war correspondent and newsroom manager. He is the founding chair of the ethics committee for the Canadian Association of Journalists. Prof. Ward is the author of the award-winning The Invention of Journalism Ethics, plus Global Journalism Ethics, Ethics and the Media: An Introduction, and most recently, Global Media Ethics: Problems and Perspectives.
Moderator: Morgan Holm is Vice President of News and Public Affairs at Oregon Public Broadcasting in Portland. He has served as news director, host, producer and reporter since joining OPB in 1990.
“Jacqui Banaszynski is the best journalist in America.” – Don Fry, internationally known writing coach.
Rock, Paper, Scissors … Stars
The Enduring Triumph of the Human Story
Jacqui Banaszynski on the Future of Storytelling
UO Portland, 70 NW Couch St.
Turnbull Center, Floor 3R
Light Refreshments: 6:30 p.m.
Free Presentation: 7-8:30 p.m.
As long as humans have stood upright, they’ve told stories – true stories that have archived their history, recorded their passions, passed along their lessons and helped them survive. Jacqui Banaszynski, Pulitzer winner, former senior editor of The Oregonian, and Knight Professor of Editing at the University of Missouri, has unique insight on what is changing about the profession of storytelling – and what never will.
Creative social media w/Britton Taylor (W+K), Marshall Kirkpatrick (Little Bird)
Happy New Year ONA pdxers!
Join us for a discussion on using social media for gathering information, creating compelling stories and building an audience. Have a look inside Wieden+Kennedy’s social media campaign for Old Spice and Facebook with Britton Taylor and check-out Little Bird the Portland startup that was born out of Marshall Kirkpatrick’s experience building tools to help him cover tech news faster for TechCrunch and ReadWriteWeb.
What makes good social media content? How do you inspire creative, experimental ideas for your news organization, blog or personal social media accounts? How do you identify experts and thought-leaders in social media space and find news and information important to your audience?
What else would you ask our guest speakers? Submit suggestions in the comments.
Our program will be from 6:30 – 8:00 p.m. at The Oregonian. Following the program we will have a drink reception, networking at a nearby bar. Free drink ticket for the first 40 people at the door. (Not to mention a sweet raffle for Mt. Hood Meadows lift tickets, Portland Center Stage tickets, symphony tickets, gift certificates and more.)
Britton is a Group Strategy Director at Wieden+Kennedy in Portland, where he currently leads planning duties on Old Spice and Facebook.
Britton has worked on Old Spice for more than 6 years and has played an integral role in transforming it from an aging, out-of-touch brand for grandfathers into an entertaining and vibrant brand that young guys love. Most famously, he was part of the team that developed “The Man Your Man Could Smell Like”— a campaign that would go on to garner many industry awards, including the Grand Effie for effectiveness and the Grand Prix for film at Cannes. Britton is also proud of the success Old Spice has built in the social media space, as AdAge named Old Spice “The Most Viral Brand of the Year” in both 2010 and 2011. Not too shabby for a deodorant.
Marshall Kirkpatrick is a former data journalist; he was the first hired writer at TechCrunch and was the co-editor of competing blog ReadWriteWeb for many years. He’s now the co-founder of a startup called Little Bird, which uses data mining to help journalists, marketers and researchers identify the best sources of information online, about any topic, quickly and reliably.
Moderator: @AliManzano, social media and engagement coordinator, The Oregonian
Alexandra Manzano has been leading the newspaper’s social media strategy since 2010 – when she first bought into social media after a random tweet about Dave Chappelle brought thousands to Pioneer Square. The Oregonian now has thousands of followers on 7 different social media platforms, including more than 180 staff and institutional Twitter accounts. She first started bribing newsroom employees to come to her trainings by promising free fruit snacks to anyone who didn’t learn something.
The Future of Still Photography in the Digital Age
NOTE: Please RSVP at the email below!
Randy Cox, former senior editor for visuals at The Oregonian and a nationally known graphics, design, and photography expert explores the continuing importance of still photographs in multimedia storytelling.
A free workshop sponsored by The Oregonian and the UO School of Journalism and Communication’s Turnbull Center
Wednesday, October 17,
Reception 6:00-6:30 p.m.
(free drinks and appetizers)
RSVP at firstname.lastname@example.org by Monday, Oct. 15.
On Wednesday, Secretary of the Treasury Timothy Geithner will be in Portland for a special event with the City Club. OPB is broadcasting the speech and conversation with TOL’s Dave Miller live from 1:30 to 2:20 p.m. If you plan to listen in, feel free to tweet with us! We’re using the hashtags #Geithner and #pdxcityclub and will be creating a storify after the event.
Journos can apply for credentials by contacting the city club, and join a few of us who will be tweeting from the press pen. Email email@example.com or 503-228-7231 x110 to RSVP.
Kick-off event for the newest group ONA PDX in Portland, OR on Jan. 18. Join them for their first meetup featuring a talk by ONA & SPJ Seattle leader Mark Briggs, author of the new book “Entrepreneurial Journalism,” about new models for the news business. Also mingle with other local professionals over light refreshments.
January 18, 2012
6pm Social; 7pm Mark Briggs talk
University of Oregon’s School of Journalism and Communication
George S. Turnbull Center, 70 NW Couch St, Third Floor (White Stag Building)
The San Francisco Chronicle has embarked on a new membership program aimed at increasing reader loyalty, and the renewal rate… Lots of newspapers have experimented with paid premium content and membership as a revenue strategy, but the Chronicle’s program is free with any subscription package. Though some events on offer might involve a small fee, the program’s end goal isn’t to make money, but to repair the relationship between the newspaper and its audience.