We’re delighted to welcome our new Community Manager, Meghan Murphy. As part of our Knight Foundation-funded ONA Local initiative, she’s responsible for expanding our local groups in cities around the world and their online and offline communities, providing in-person and virtual support, and identifying, training and supporting group leaders.
Meghan came to us from AARP, where she was Community Strategist, informing internal stakeholders on the best ways to reach target audiences and to influence their perceptions of the brand. She used consumer research, engagement metrics and hands-on analysis of community feedback to form digital strategy.
We’re pleased to announce the first-phase program for ONA London: Audience Engagement, hosted by Reuters UK on Friday, April 1.
Throughout the day, we’ll discuss a wide range of approaches to finding, growing and tending to your audience, including:
- A conversation about what our communities are telling us, and how to make newsroom decisions based on analytics, featuring Renée Kaplan from the Financial Times and moderated by Federica Cherubini, who is finalizing comprehensive research on this topic with the Reuters Institute for the Study of Journalism at Oxford.
- A look at what video content plays well and what trends are emerging, with Sarah Frank from NowThis and Liam Corcoran from NewsWhip.
- Strategies for using apps like SnapChat with Sarah Marshall from the Wall Street Journal.
- A dive into crowdsourcing, one of the most effective engagement tools for newsrooms, with moderator Mimi Onuoha, Data and Society Research Fellow and co-author of the excellent Guide to Crowdsourcing from the Tow Center for Digital Journalism.
- The ethics of gathering user-generated content with Fergus Bell, news consultant and founder of Dig Deeper Media
The application period for the second ONA-Poynter Leadership Academy for Women in Digital Media has closed. We received more than 400 applications, and 28 finalists will be selected to participate in this year’s program. A team of people including ONA and Poynter staff, journalists and alumnae from our first class in 2015 will be part of the selection team and will review each and every application.
We plan to notify all applicants of the results of the process, whether they are selected or not, as soon as the selection process is complete, likely by early March. The Academy will be held the week of May 1 at the Poynter Institute in St. Petersburg, Fla.
Today the Online News Association (ONA) released our free, easy-to-use Event Manager, a scheduling tool for newsrooms planning to host virtual or live events.
The open-source WordPress plugin allows journalists to use Google Docs, specifically Google Sheets, to create and update a schedule for events with the push of a button. In other words, you can make a beautiful schedule that displays event dates, session times, presenter bios and photos and other essential details.
We’ve had many requests to make this tool available, as it powers our annual conference websites. Thanks to generous support from the Ethics & Excellence in Journalism Foundation (EEJF), we refined the plugin, created user-friendly instructions and made it freely available to newsrooms.
Once the ONA Event Manager is installed, anyone can easily make additions or updates to a Google Sheet, and your event schedule can be updated instantaneously.
ONA Executive Director Jane McDonnell introduces speakers for the morning.
The following take-aways are from an off-the-record conversation hosted as part of ONA’s Digital Leadership Breakfast series, sponsored by the Dow Jones Foundation, held Jan. 20 in Miami. These events are designed as a forum for senior digital media leaders to exchange ideas, challenges and solutions.
- Mark López, Executive Vice President and General Manager, Univision Digital
- Jim McKelvey, Co-Founder, Square and LaunchCode
- Alexandra Villoch, President and Publisher, Miami Herald Media Co.
- Moderator: Alberto Ibargüen, President, John S. and James L. Knight Foundation
Here is a quick list of insights that emerged during our great conversation: