Elana Zak is the Senior Newsletter Content Strategist for Sofi.
Most recently, she served as Newsletter Strategy Director at The Washington Post, where she oversaw the company’s entire newsletter portfolio, including editorial strategy, growth opportunities and experimenting with new ways to tell stories via email.
Prior to that, Elana was the Head of Newsletters at Politico, where she worked across the newsroom to strengthen content strategy and forge best practices for Politico’s expansive newsletter enterprise. She was previously the Senior Editor of Programming at CNN Business where she launched a number of new products, including a personalized business news app and the CNN Business Nightcap newsletter. She managed CNN Business’ digital presence across platforms and worked with CNN’s homepage teams on breaking news events, sponsorships, and push alerts.
Elana led social media efforts at Stat, Boston Globe Media’s life sciences site, and was an audience engagement editor at The Wall Street Journal. She is an Adjunct Professor at the Newmark School of Journalism at the City University of New York and New York University. She holds a bachelor’s degree from Syracuse University’s S.I. Newhouse School of Public Communication and a master’s degree from Goldsmiths College, University of London.
Elana is a current member of the ONA Board of Directors.