Happy holidays from ONA! In fine ONA tradition, our gift to you is a round-up of our most useful resources from 2014, drawing on our annual conference, events and training throughout the year. With everything we do, we focus on making sure working journalists have strong, practical takeaways and we know you’ll find something here to inspire and motivate you in 2015.
We hope that you have had a productive year and wish you have a peaceful holiday season.
At our final ONACamp of 2014, a range of journalism and business experts convened at the Walter Cronkite School of Journalism and Mass Communication in Phoenix to share tips about the business of digital journalism. Funded by a generous grant by the Gannett Foundation, this full-day training featured eight sessions that provided tips on how to align journalism and business goals into strategy and news projects.
Jake Batsell, Assistant Professor at Southern Methodist University’s Division of Journalism in Dallas, kicked off the day with a keynote conversation on audience engagement and the business of digital news. In preparation for his forthcoming book, Jake visited over 25 newsrooms in the United States and United Kingdom and did over 100 interviews investigating engagement, loyalty and revenue. He found newsrooms are trying to engage readers in five main ways: face-to-face engagement, news as conversation, serving the “passionate vertical,” search, explore and play, and measuring and monetizing the audience relationship.