ONACamp Minnesota round-up, conversations and resources for diving deeper

By on December 6, 2012

  • crowd1
    ONA Camp Minnesota featured 12 sessions throughout the day, featuring topics like mobile strategy, branding yourself online and SEO optimization.
  • Amanda_2
    Amanda Hess, writer, editor, Slate contributor, and Tomorrow Magazine co-founder, explores Twitter conversations, in Brand Yourself: Owning a Piece of the Web.
  • before_opening_remarks
  • lisa
    Lisa Williams, MIT Media Lab fellow, dives into the process of moving manuscripts to the web, for marketing as an e-book.
  • dan_petty
    Dan Petty, Regional Engagement Editor of Denver Post/Digital First Media, talks SEO, helping attendees to write better headlines and optimize their content for the web.
  • ONAcamp_crowd
  • doug
    Apps are part of the digital tools Doug Mitchell, NPR, Career Coach, Knowledgewebb.net, reviews in the Telling Stories with Sound session.
  • Jane_K
    Jane Kirtley, Silha Professor of Media Ethics and Law at the School of Journalism and Mass Communication at the University of Minnesota, explains some of the nuances behind Internet law.
  • Lisa_2
    The Dive Into E-Books session evolves into one-on-one help from Lisa Williams, MIT Media Lab fellow.
  • Ken_1_on_1
    Ken Sands, editor, manager and digital media strategist, formerly of Bloomberg Government, talks one-on-one about building a better business strategy online.
  • KevinQ
    Kevin Quealy, Graphics Editor, New York Times, gets visual in the Storytelling through Dataviz session, explaining some of the latest tools for telling stories on the web.
  • laura
    Laura Yuen, Metro Reporter, Minnesota Public Radio, brings a local perspective to the Telling Stories with Sound session, explaining her production process.
  • Amanda
    Election memes are part of the conversation in the Creative Digital Content session with Amanda Hess, writer, editor, Slate contributor, and Tomorrow Magazine co-founder.
  • ONAcamp_dataviz
  • Yuri
    Yuri Victor, UX Director, Washington Post, emphasizes the importance of mobile optimization, in Developing a Mobile Strategy.
  • Doug2
    Doug Mitchell, NPR, Career Coach, Knowledgewebb.net, walks through the opportunities that new social tools have allowed for increasing diversity within sources and staff.
  • registration
    ONA staff members Kevin Loker, Digital Coordinator, and Jeanne Brooks, Digital Director, greet attendees at the registration desk. More than 80 people came to ONA Camp Minnesota.

Photos by Jennifer Mizgata, ONA

More than 80 journalists, students and educators took over the University of Minnesota’s School of Journalism & Mass Communications on Saturday, Dec. 1, for a day of free digital training, brainstorming and connection with peers.

While many attendees took notes during the 12 workshops — including attendee Yael Grauer’s open Google Doc of notes — ONA staff kept tabs on resources coming out of the day, too. We grabbed the best ones from the presenters. Below is a list of session resources and quick takeaways from our weekend in Minneapolis.

We also recorded audio from a few workshops, which are available — along with audio from ONA12 — on ONA’s SoundCloud page.


DIVE INTO E-BOOKS

Instructor: Lisa Williams, MIT Media Lab fellow @lisawilliams

Attendees eyeing opportunities in longform journalism joined Lisa Williams for a start-to-finish exploration through the e-book production process. Williams work with individuals one-on-one on their projects, offering guidance and situation-specific advice.

Resources


TELLING STORIES WITH SOUND

Instructors: Doug Mitchell, NPR, Career Coach, Knowledgewebb.net @nextgenradio, Laura Yuen, Metro Reporter, Minnesota Public Radio @laura_yuen

Duo Doug Mitchell and Laura Yuen demonstrated favorite pieces from their portfolios before outlining a list of practical tools worth nabbing to produce quality storytelling audio.

Resource: Prezi


REPORTER’S DIGITAL TOOLKIT AND SOCIAL TIPS

Instructor: Dan Petty, Regional Engagement Editor, Denver Post/Digital First Media @danielpetty

Giving an awesome run-down of digital and social tools, Dan Petty outlined how to leverage the best out there to help find, develop and share not just any stories, but the right ones for your audience.

Resource: Slides


WHAT YOU NEED TO KNOW ABOUT INTERNET LAW

Instructor: Jane Kirtley, Silha Professor of Media Ethics and Law at the School of Journalism and Mass Communication at the University of Minnesota.

Legal issues are usually the last thing some journalists consider, and Jane Kirtley took the time to show attendees why it should be the first. Kirtley hit on how to think through legal problems and provided some valuable legal resources to keep handy.

Resources:


SEO & OPTIMIZING YOUR CONTENT FOR THE WEB

Instructor: Dan Petty, Regional Engagement Editor, Denver Post/Digital First Media @danielpetty

Petty’s second workshop centered on the changing place of SEO. He shared examples of how at the Denver Post everyone — reporter, editor and copy editor — needs to fully understand and push for smart wording, tagging and other meta-data-ing online.

Resource: Slides


MOBILE REPORTING TOOLS

Instructor: Yuri Victor, UX Director, Washington Post @yurivictor

Our favorite presentations include cute cats and Yuri Victor delivered. Separating some of the best mobile tools into categories of use, he shared how a cell owner can take better photos to “big ideas” apps that help streamline mobile reporting through better organization.

Resource: Slides


STORYTELLING THROUGH DATAVIZ

Instructor: Kevin Quealy, Graphics Editor, New York Times @kevinq

Native Minnesotan Kevin Quealy outlined how The New York Times thinks through conveying a story through data. Using examples from NYT projects, he outlined which factors shape better stories — offering little gems like “distributions are more interesting than averages” and “scale is more than a key, and it doesn’t have to be traditional” — before walking through how to code a data set in programming language R.

Resources:


DEVELOPING A MOBILE STRATEGY

Instructor: Yuri Victor, UX Director, Washington Post @yurivictor

With the aid of some creative slides, Victor emphasized the idea that mobile isn’t just the future, it’s now. Emphasizing that users are looking for news on multiple devices, he worked one on one with attendees on their individual playing fields and how to leverage them — before they get left behind.

Resource: Slides


CREATIVE DIGITAL CONTENT

Instructor: Amanda Hess, Writer, Editor, Slate Contributor, and Tomorrow Magazine Co-founder @amandahess

With memes and GIFs as examples, Amanda Hess discussed how understanding internet culture can benefit journalistic content, driving audience growth and engagement.

Resource: Slides


BETTER BUSINESS STRATEGIES FOR THE WEB

Instructor: Ken Sands, Editor, Manager, Digital Media Strategist, formerly of Bloomberg Government @kensands

Ken Sands, a longtime online news executive, shared strategies on how to grow your audience, improve your business model and more sharply focus business efforts. One main takeaway? Know specifically what you can do better than everyone else and let that lead any business direction.


BRAND YOURSELF: OWNING A PIECE OF THE WEB

Instructor: Amanda Hess, Writer, Editor, Slate Contributor, and Tomorrow Magazine Co-founder @amandahess

By noting examples highlighting the pros and cons of online engagement and personal webpages like sexwithamandahess.com, Hess started a dialogue on how to think through presenting yourself online to your audience, and potential employers, too.

Resource: Slides


DIGITAL AND DIVERSITY

Instructor: Doug Mitchell, NPR, Career Coach, Knowledgewebb.net @nextgenradio

A recruiter and diversity consultant, Mitchell led discussions identifying four organizational tiers in which to promote diverse people, opinions and worldviews. After diagnosing the problem spots, group conversation centered around methods for integrating a mind to diversity across the organization, not just one person or unit.

Resource: Prezi


As a bonus, here are some of the side-happenings of ONACamp Minnesota, including projects people worked on in our open space:

  • After driving six hours to Minneapolis from the Chicago-area, ONA Northwestern students Hillary Fung, Frank Bi, Tyler Fisher and Dan Hill hacked away to make progress on a football social media project. This weekend they’ll continue work on it with the help of Chicago Tribune news applications developer and ONA member Andy Boyle.
  • Hill also made progress on his personal project about Chicago gun violence.
  • ONA Communications and Social Media Manager Jennifer Mizgata met one-on-one with Public Insight Network to discuss their social media strategy.

Want to learn more about past ONACamps? Take a look.

Got an idea for the location of a future ONACamp or want to get more involved? Email Digital Director Jeanne Brooks at jeanne@journalists.org.