Kristen B. Reed is a journalist and Director of Content working with a dozen Digital Content Directors at TEGNA stations. She specializes in creating content strategies that engage and grow audiences for the rich local news communities depend on. Stories that hold people accountable and uncover injustices are what Kristen enjoys telling the most. She also believes inclusive journalism and diverse newsrooms are key in fostering thriving newsrooms and informed communities.
She graduated from Brenau University in Gainesville, Ga. with a degree in Mass Communication and then the Columbia University Graduate School of Journalism in New York with a master’s in broadcast journalism. She just completed her MBA as a member of the inaugural cohort of the only Executive Women’s MBA in the country at Brenau.
Before her current role, she was the Digital Content Director at 11Alive/WXIA in Atlanta. She joined the station in 2015 as a digital producer. Before 11Alive, Kristen worked as a multi-media reporter and digital producer for The Clarion-Ledger newspaper in Jackson, Mississippi and an associate digital video producer for the USA TODAY Network.
Kristen served on the ONA Board of Directors from 2023-2024.