Flip Prior

Content Research & Strategy, News Innovation • ABC News (Australia) • Redfern, Australia
Last edited October 18, 2019

I am a journalist focused on content development and audience engagement strategy for ABC News, Analysis and Investigations in Sydney, Australia.

Major collaborative projects I have helped design and execute include the ABC’s ongoing national aged care investigation Who Cares? and our You Ask We Answer election projects using Hearken.

The other key part of my role is working alongside the ABC’s 5050 project lead to improve women’s representation in news, helping teams across the ABC News network to achieve better talent diversity and launch new content initiatives.

As a founding member of the Australian Women in Media Network, I am proud to be part of the 2019 cohort for the ONA Women’s Leadership Accelerator program.

In previous lives I worked at Twitter, the Walkley Foundation for Journalism and WA Newspapers. In my downtime, I sing and perform in two acapella groups: Pitches Be Crazy and Bad Bitch.