Sophi.io was developed by The Globe and Mail, Canada’s most recognized media brand, to help content publishers make important strategic and tactical decisions. It is a suite of AI-powered tools that includes website automation, a fully dynamic paywall, and Sophi Analytics, a decision-support system for content publishers. Sophi is designed to improve the metrics that matter most to your business, such as subscriber retention and acquisition, engagement, recency, frequency and volume. Sophi’s data scientists have optimized both ad revenue and subscription revenue, going beyond simply measuring clicks and time spent to help newsrooms understand what readers value. Sophi also powers Naviga Publisher for one-click automated laydown of print newspapers and ePapers.