![](https://journalists.org/wp-content/uploads/2020/01/LiftIgniter-black3x-eShow.png?w=300)
LiftIgniter powers ML-based article recommendations for Online Media, for example the “You might like” section. Customers like the TelegraphUK and Toronto Star use LiftIgniter recommendations to drive more signups/subscriptions and to drive recirculation. Because LiftIgniter is easy-to-deploy, and leverages first-party online behavior, you can be showing the right articles to the right user at the right time within a week.